April 5, 2022
Although these may be easily confused, there is a distinct difference.
Peer reviewing, copy editing, and proofreading are three terms that are easily confused and seem interchangeable. While these roles aim to make sure writing is error-free and easy to read, there is a distinct difference among the three.
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What is peer review?
Peer review is an additional step of our process at Axia Public Relations. During this step, we have a colleague review another’s work as a neutral third party to ask questions the target audience or recipient might ask. This is a great opportunity for them to point out anything that may be unclear.
A peer review is the best that most PR agencies can offer when they mention “copy editing” or proofreading. We’ve found that most PR agencies do not have a copy editor. Meanwhile, we have a process for peer reviews and proofreading, as well as seven dedicated, highly trained, first-class copy editors. Why? Because copy editing is uber important to great writing.
What is copy editing?
Copy editing is the process of improving the content. Copy editing is more than just correcting spelling errors and grammar mistakes. In addition to ensuring the content’s readability, copy editors fact-check and make sure the copy is clear and cohesive. This may include rearranging and rephrasing sentences and paragraphs, considering word choice and tone, suggesting changes for clarity and flow, and cutting or adding content to meet word count.
Copy editors also ensure the writing adheres to the company’s preferred style guide, such as the AP Stylebook or Chicago Manual of Style, as well as a company’s in-house style guide. No matter what type of content you have, whether it’s a news release, blog, letter, email, contract, or brochure, it’s important to have a copy editor look it over before sending or publishing it.
What is proofreading?
Proofreading is usually the final step before you publish content, and the proofreader looks for basic errors like spelling, grammar, and punctuation. This step occurs after content has been copy edited and acts as a final check to catch anything the writer or copy editor may have missed. This includes adjusting any formatting issues such as misaligned or cut-off text.
Let Axia Public Relations help copy edit your company’s content and messaging to ensure it carries the right voice and tone. We follow AP style and our own carefully constructed in-house style guides for our agency and clients. Copy editing is an added expense for many companies, but we are pleased to include this service at no additional cost, ensuring your company has flawless, excellent content.
If you want to learn more about how we can help you better your storytelling, contact us at 888-PR-FIRM-8 or book a no-obligation consultation today.
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Topics: copy editing