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The Public Relations Blog

Lily Zhao

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Why it’s important to avoid superlatives in PR

We must be cautious when claiming things are “the best” or “the worst.”


It’s easy to exaggerate when you’re having a bad day – “I just had the worst day ever!” – but it’s important to choose your words carefully when it comes to making claims about your company.

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Topics: PR tips, copy editing

Can a missing comma cost $5 million?

Why it’s important for a copy editor to review your content... Yes, a single grammar mistake cost one organization millions of dollars.


According to a New York Times article, drivers in Maine received $5 million because of a dispute over the Oxford comma. You may not think a single comma is important, but this case shows why a small mistake could be costly — and the importance of copy editing.

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Topics: copy editing



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