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The Public Relations Blog

How to promote your content

Boost your valuable content to reach potential customers 

Once you’ve created and published quality content, your job isn’t done. Now you need to promote it. Promoting content is one of the eight elements for successful content marketing.

There are many ways to get your content in front of a large audience. There are also a few things to consider before you go spamming people who aren’t interested in what you have to say. Ask yourself: For whom did I create this content?


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Topics: public relations, content management

3 public relations programs that may change the way you do business forever

Discover how an integrated approach can contribute to your success 

Many companies have a limited vision of the function of public relations. They use it chiefly for writing news releases for media coverage or spinning information to get them out of trouble. You should know that the field of PR is expanding and gaining in importance. If you’re not using it to its full potential, your company is missing out on key opportunities for growth, visibility and profits.


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Topics: public relations, content management

8 elements for successful content marketing

How you can create and distribute valuable, relevant and consistent content to attract and retain a clearly defined audience

Content plays a key role in your inbound marketing strategy because it attracts potential customers to your business. Content can be in the form of blog posts, podcasts, webinars and so much more – essentially, any material that consumers find valuable.


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Topics: public relations, content management, shared media

4 common blogging mistakes

Learn PR techniques to get the most out of your company blog 

You spend a great amount of staff time and energy focusing on your company blog. Are your blogs getting the results you expected? Skillful blogging helps drive traffic to your website, convert leads and establish authority. Unfortunately, too many companies get it wrong, missing out on the advantages of this invaluable tool in the process. Read on to learn the most common mistakes companies make with their blogs and how you can use public relations tools and techniques to ensure that you are making the best use of yours.


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Topics: public relations, content management, blog

Who has time to read blogs anyway?

This is one story on the value of blogging. Read how 5 reasons blogging is important, why you should care about blogging, 4 ways blogging can improve your PR efforts, 3 overlooked reasons to blog, and how blogging can attract customers for more.

 

Why blogging is worth it for your company

Creating blog content takes time. First, you must create a plan for content. Then, you have to research and write the content. After that, you need to research or create images to accompany your content. Finally, you should promote the content via social media. When thinking about all of the steps needed for great blog content, it may be tempting to put your blog on the back burner. After all, your prospective readers are likely as busy as you are. So if you’re questioning who has time to read blogs, consider the power of SEO and people who are searching for content from trusted experts.


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Topics: public relations, content management, blog

Use PR to create content that moves customers to action

Turn leads into customers by inspiring and motivating them

You have plenty of visitors come to your website each month. Now, what do you want them to do once they’re there? Getting visitors to your website is only half the battle. It takes the right content to move a prospect from lead to customer. That requires public relations.


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Topics: public relations, content management, shared media

Webinars, white papers and websites, oh my!

Let PR guide you on the road from attraction to conversion with the right tools at the right time

You blog, send emails and craft the best content and calls to action for your website. But are you using all the tools available? Are you making good use of them at the right time?


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Topics: public relations, content management, shared media

Are your inbound marketing practices ethical?

Use PR to get it right

You have optimized your website with strong calls to action and landing pages, you blog and are active on social media and send well-crafted emails. Yes, your inbound marketing practices are in full swing. But, are you using them ethically?


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Topics: public relations, SEO, content management

How to create business relationships online

Making and keeping happy customers

One of the key parts of the digital age when it comes to PR is creating relationships between consumers and your business. By establishing a relationship, you create a bond that not only makes it more likely that customers will purchase from you again, you also set a good precedent that encourages your customers to refer your company to others interested in similar products. Customers can also help your business by providing the vital data and feedback you need to improve the customer experience.


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Topics: public relations, content management, shared media

5 reasons why blogging is so important

This is one story on the value of blogging. Read how it can improve your PR efforts, why you should care about blogging, 3 overlooked reasons to blog, why blogging is worth it, and how blogging can attract customers for more.

 

Creating content is one of the most important tasks inbound marketers handle. There are myriad kinds of content you can create to engage your customers. For example: e-books, social media posts, infographics, videos and blog posts, to name a few. Blogging is one of the most important of these.


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Topics: public relations, content management, inbound marketing

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