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10 quick ways you and your company's PR can be more creative TODAY

By Jason Mudd

It's hard for corporate communications and marketing professionals to be creative


Get into the creative zone when doing public relations.Creativity would be easy if we had unlimited time, budgets, and resources. And since we don't, it can be hard for corporate communications and marketing professionals to be creative. 


We are expected to deliver unique and powerful ideas on the regular for our leadership team, clients, and customers. Sometimes inspiration comes from strange places. Since 2016, in an intentional effort to improve my creativity each day, I've been challenging myself to try new things, do things differently, and take more risks. It's now part of my daily DNA and my personal drive.



Here are 10 quick ways to be more creative today from various sources:


  1. Loop your belt in the opposite direction

  2. Loop your necktie in the opposite direction

  3. Read from and be around people who don't look like you

  4. Drive a different route

  5. Use your non-dominant hand 

  6. Cross your arms or legs the opposite way

  7. Rearrange your furniture and fixtures

  8. Dim or change the lighting

  9. Change your location or work from a unique location

  10. Switch to a standing position instead of sitting in a chair (or my favorite, sit on the floor)

If enough of you share this post or comment below, I'll share more tips and techniques with you from my PR agency's journey to be more creative.


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axia-jason-mudd-portraitClients love Jason’s passion, candor, and commitment as well as the team he has formed at Axia Public Relations. He's advised some of America’s most admired brands, including American Airlines, Dave & Buster’s, Hilton, HP, Pizza Hut, and Verizon. He is an Emmy Award-winning, accredited public relations practitioner, speaker, author, and entrepreneur and earned his certification in inbound marketing. He founded the PR firm in July 2002. Learn more about Jason.


Photo by Cathryn Lavery on Unsplash

Topics: PR tips, content management

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