The Public Relations Blog
We frequently blog about the latest public relations corporation communications, and marketing topics, tips, and trends. Our blog is one of the 100 Best Public Relations Blogs for 2023, according to FeedSpot. Please help yourself to our insights and be sure to subscribe to our weekly blog notifications.
Learn how to build a team that will improve a brand’s damaged reputation with our guest Mark Sherwood.
Guest:
Our episode guest is Mark Sherwood, Deputy Executive Director of Marketing at Detroit Public Schools Community. He develops and manages annual marketing and communication strategies, staff, budgets, research, competitive analysis and surveys.
Read More
Topics: crisis communications, On Top of PR, podcasting
Learn how communicators can be a trusted advisor to their company’s executive team with our guest John Herbkersman.
Guest:
Our episode guest is John Herbkersman. John is a semi-retired senior communications executive who has served as a senior counselor for numerous Fortune 500 executives/companies.
Read More
Topics: corporate communications, On Top of PR, podcasting
Learn how you can build and maintain a relationship with a PR agency with our guest Shannyn Lee
Guest:
Our episode guest is Shannyn Lee, director of coaching at Win Without Pitching. Shannyn spent a decade in senior marketing and communication roles in Fortune 500 companies before moving to a business development leadership role.
Read More
Topics: owned media, On Top of PR, podcasting
Learn the best practices when starting a company podcast with our guest Kate Warnock of Forcura.
Guest:
Our episode guest is Kate Warnock, Director of Communications and Brand Strategy at Forcura. She manages all communications and brand efforts for Forcura, a leading SaaS technology company in the post-acute health industry
Read More
Topics: owned media, On Top of PR, podcasting
Axia’s 60-Second Impact
60 Seconds of Information Impacting You and Your Fast-Forward Economy
May 2021 – Technology is Opening Doors For Additional Marketing Opportunities
Apple is allowing users to charge for their podcasts on its flagship platform. Building your own branded content creates a whole new opportunity for additional revenue and brand recognition. We’ll explore strategies that help your team capitalize on these amid a workplace dynamic that seems to be constantly influx.
Read More
Topics: podcasting, 60-Second Impact
A guide on how to succeed in the podcast industry
In recent years, podcasts have gotten popular due to the ease and convenience of listening. And there’s a podcast on just about any topic you may be interested in! It allows people to multitask while tuning in, learn new things they didn’t know before, and relate to others all while listening to a podcast.
There are many factors that can make a podcast popular, but the ones listed below should be prioritized to guarantee success.
Read More
Topics: online public relations, owned media, podcasting
Webcam video interviews are on the rise; be memorable in a good way
In-person interviews are almost always best; however, in times of breaking news, national interviews, or during a pandemic, when you can't be in the studio or have the cameraperson come to you, a webcam or livestream interview is a great option.
Webcam video interviews are on the rise, especially as more people work from home. We’ve all seen an interview where something has gone wrong, such as the person not wearing pants or someone else walking into the live shot, like this man's children. While these moments make for entertaining content, they certainly aren’t the goal of a serious interview.
Read More
Topics: podcasting
Comment on This Article