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The Public Relations Blog

Maria Gimeno




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Why is the news media important?

News media will always be relevant.

 

Before we dive into the importance of news media, let’s briefly define what news media is. News media is the exposure and coverage your company gets from other platforms that your company doesn’t own.

 

Still not sure what this means? Take a more in-depth look at what news media is and what it includes.

 


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Topics: earned media, news media

Relationships are never easy, even for companies

Media relationships are the backbone for getting the positive news coverage your company needs. But what do you do if the same media relationships give you negative coverage? This can potentially hurt your company, so how do you tackle it?


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Topics: owned media, news media

What makes a podcast highly successful

A guide on how to succeed in the podcast industry

 

In recent years, podcasts have gotten popular due to the ease and convenience of listening. And there’s a podcast on just about any topic you may be interested in! It allows people to multitask while tuning in, learn new things they didn’t know before, and relate to others all while listening to a podcast.

 

There are many factors that can make a podcast popular, but the ones listed below should be prioritized to guarantee success.


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Topics: online public relations, owned media, podcasting

Why is blogging important?

Spice up your company’s personality through blogging

 

Blogs: What are they? An easy description would be blogs are like public online diaries for people, organizations, and companies.

 

Blogs are regularly updated websites or web pages that are used to inform the audience on a specific topic. For example, as a PR agency, we created our Axia Public Relations blog to provide knowledge, insight, and advice about PR that might attract people in the same industry or those who are looking for a PR agency.

 

It might seem that blogging is outdated thanks to vlogging, but companies still choose to utilize blogging because it’s more convenient and can enhance their online reputation and SEO.


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Topics: online public relations, inbound marketing, owned media

Why you need a CTA for all of your communications

Interest, attract, and persuade your audience by using a call to action.

 

If you’re on social media, you’ve probably encountered the words “buy now” or “click here” while scrolling through your feed. This is called a CTA, also known as a call-to-action. 

 

A CTA is a strategy that many companies use to entice and influence its audience into performing an act that will benefit their business. A CTA should be short, sweet, and straight to the point.

 

For a more in-depth explanation of CTAs and why they’re significant, read more from this blog post.

 

See that? That’s how you use a call-to-action.


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Topics: PR tips, online public relations

Jason Mudd Discusses Creativity on PR’s Top Pros Talk

“What we’ve got to do is help people prioritize and realize that great PR, great marketing comes from a big idea.”

 

O’Dwyer’s PR Report featured Axia Public Relations’ CEO and Managing Partner Jason Mudd in its video series PR’s Top Pros Talk. Jason spoke about improving brainstorming sessions and adapting ideation sessions from an office environment to a remote one. 

 

Everyone has creativity in them, and not everyone knows how to unlock it. For some, creativity comes naturally. For others, it takes a while for it to emerge. And how, exactly, do you reach your full potential with creativity? And what about in the remote environment?


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Topics: PR tips, agency news

Saving you, and the PR world, from poorly executed meetings

A guide to avoiding bad meetings

 

As Dave Grady mentions in his TED Talk, there’s a global epidemic called MAS, which stands for “mindless accept syndrome.” A symptom of this is, in Grady’s words, “an involuntary reflex in which a person accepts a meeting invitation without even thinking why.” All jokes aside, the subject of the TED Talk is something PR professionals should take into consideration. 

 

Many of us subconsciously accept invitations to meetings without even asking what the meeting is about. No one wants to sit in a meeting for hours without knowing what the game plan is, especially if we have other projects to work on and deadlines to meet.


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Topics: PR tips, internal communications

Why PR firms should manage social media

PR and social media go hand-in-hand

 

One of the many services under the public relations umbrella is social media. It can be daunting to hand over your company social media channels to an outside agency, but building a company’s reputation through social media is an area of expertise for many PR pros.

 

Here are a few reasons why a PR firm should manage your company’s social media:


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Topics: online public relations, owned media, social media

What is media monitoring?

Four key reasons why media monitoring is essential for your company

 

If you had the chance to read everything that was ever said about you or your company, negative or positive, would you do it? It’s probably in the best interest of your company to stay in touch with what the media is saying about your company.

 

With media monitoring, you can keep an eye on the public’s perception of you and your company.


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Topics: media relations, earned media, news media

 

 

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