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Why is blogging important?

By Maria Gimeno

Spice up your company’s personality through blogging


A person typing on a computer.Blogs: What are they? An easy description would be blogs are like public online diaries for people, organizations, and companies.


Blogs are regularly updated websites or web pages that are used to inform the audience on a specific topic. For example, as a PR agency, we created our Axia Public Relations blog to provide knowledge, insight, and advice about PR that might attract people in the same industry or those who are looking for a PR agency.


It might seem that blogging is outdated thanks to vlogging, but companies still choose to utilize blogging because it’s more convenient and can enhance their online reputation and SEO.



Here are a few reasons why blogging is important:

Builds your brand: An important factor in building your brand is building relationships with your audience. With a blog, you can give your audience an inside scoop of your brand, business, or even you. This makes your audience feel like they’re part of the brand’s journey.


Creates an online community: Online communities can have a huge impact on the success of a company. Blogging can help create an online community, which can lead to more engagement with your brand online and offline. This includes word-of-mouth, online reviews, and overall customer loyalty to your brand.


Boosts SEO: Your company’s SEO is essential to its success, and there are many benefits of having a good SEO. This includes more online traffic for your company, which leads to more engagement. Having a blog can improve your SEO because it can keep your website fresh and updated with new information.


Interests new potential clients and customers: If you play your cards right with your blog, you can easily catch a new client’s attention to the point that they might want to hire you or buy your product or service.


Advertises your company’s products or services: As mentioned above, a new customer might be interested in buying a product or service from your business. With the help of your blog, you can promote and persuade customers into engaging with your company. A major plus is if your blog has positive comments or reviews from previous customers, it will help your product’s overall credibility.


If you want to start your own blog but don’t know how to, we have a blog post for that.


Blogs can be about anything, you just have to make sure what you’re talking about is a topic that can bring in an audience and spark a conversation. You also have to make sure that it’s captivating enough to reap the benefits.


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Maria Gimeno is beginning her public relations career and currently studying at the University of North Florida. Her determination and motivation sets her apart in her PR career. Maria began working with Axia in January 2021.


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Topics: online public relations, inbound marketing, owned media

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