Interest, attract, and persuade your audience by using a call to action.
If you’re on social media, you’ve probably encountered the words “buy now” or “click here” while scrolling through your feed. This is called a CTA, also known as a call-to-action.
A CTA is a strategy that many companies use to entice and influence its audience into performing an act that will benefit their business. A CTA should be short, sweet, and straight to the point.
For a more in-depth explanation of CTAs and why they’re significant, read more from this blog post.
See that? That’s how you use a call-to-action.
Why should you be using CTAs?:
People spend less than a second looking at content while on websites or social media, which is why it’s crucial to have a simple but compelling call-to-action.
Interest: In order for your audience to see your CTA, they have to be interested in your product or service in the first place. You need to know what type of audience gravitates toward your brand, and then utilize it to your advantage with your ads and CTAs. This includes using words and colors that people associate with your brand.
Attract: CTAs often contain bargains for your audience. Some companies offer deals while others provide discounts. As a PR agency, we offer tips or subscriptions to provide value to our audience. It’s up to you on what you want to provide for your customers, but it has to be something that attracts them into clicking.
Persuade: With CTAs, persuasion is the end goal. You want to convince your audience that your service will make their life easier and that your product fulfills their needs. If you are able to persuade your audience, then you have succeeded with your CTA.
A great example of a simple yet effective call-to-action is Netflix. The streaming service is known for its red, black, and white color combination as well as it’s short but direct approach: “Watch anywhere. Cancel anytime. Join free for a month.” The call-to-action gets directly to the point by telling their audience to “Join free for a month.” It captures people’s attention and, hopefully, persuades customers — a simple yet effective CTA.
Need some help getting the most out of what you're putting into your company's PR? Read our guide for maximizing your PR investment.
Maria Gimeno is beginning her public relations career and currently studying at the University of North Florida. Her determination and motivation sets her apart in her PR career. Maria began working with Axia in January 2021.