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PR Hack of the Week
You can’t guarantee PR results or media coverage, but you can offer a bonus for hitting SMARTER objectives and KPIs.
Earned media is not guaranteed
Don’t get greedy about media coverage
Data Analytics serve as proof of value
Be willing to postpone social media content
Make sure your platforms are up to date
Schedule social media content
Remember to be “SMART”
Research everything
Personalize your outreach emails
Say you’re sorry.
Improving yourself is improving your company
Understand the communications mix.
Find your niche.
How do you properly present information?
Know your audience when writing a press release
Look into Instagram presets
Base your decisions on research, not intuition.
Network!
Don’t just follow trends, create new ones
Always have a crisis plan.
Get your emails opened
Innovation can hit anywhere
Want higher responses to your emails?
Tell a story in 60 seconds.
Set a Youtube standard
Understand the communications mix
Create goals and objectives
Keep your eye on current trends
Remember to use “normal speak”
Build your content
Be clear, concise, and brief when writing
Practice the one-breath test when writing
Invest in social media marketing and management platforms
Measure what works.
Count brand mentions
Use both created and curated content
People are the root of PR
How to use trending topics to your best advantage
Don’t be afraid to name drop
Use memes
Don’t overpost on social media
Storytelling is the future
Focus on customers first
You don’t have to be everywhere
Leverage social media.
Your company culture can be PR worthy
Create behind the scene videos.
Be a story teller
Build your personal brand.
Write for humans to optimize your SEO
Start a blog.
Get involved with podcasts.
Take advantage of timely news events.
Include links in your pitches and releases to drive traffic to your website
Tell a story.
Set up Google Alerts
Invite journalists to collaborate on a story instead of just feeding them information
Have a dedicated media contact at your company
Add a press page to your website
Start local
Regularly double-check your contact list
Keep your pitch short and sweet
Build relationships with journalists.
Get your pitch emails opened.
Pay attention to media response.
Timing is key.
Pay attention to media response.
Utilize HARO & ProfNet.
Make sure you prep before a news appearance.
Whatever you fear the most is what you most need to do.
How many characters should meta descriptions and page titles be?
APPLE USERS: Do you love to-do lists and marking things off as you complete them?
LinkedIn Learning: Use your free 30-day trial.
Use Instagram and Facebook stories for quick, exciting moments.
Looking for an app to help you make quick and beautiful graphics? Try your hand at the Canva app.
Make your news media coverage work for you.
Find key elements in your company news to earn more coverage.
Get your story out.
Your company is at risk for a lawsuit without a website accessibility statement.
Target your media relations efforts to the top 10–20 news outlets.
Use the right social media channel to tell your company’s story.
Pitch your product for holiday gift guides now.
News releases aren’t that important.
Networking is a key component to great PR.
People relate to what companies say.
Honest Abe knows.
Every word matters.
You have to build your reputation.
Let people know.
Always continue learning.
If you do it at least once a week, there should be a process set in place.
End your day by making a note of what you need to do tomorrow.
Start your morning with a quick team check-in.
Shine the light on your accomplishments.
Stop measuring advertising value equivalency.
Display your media coverage.
Paid placement should be your last resort.
Repurpose a news release.
How to get management approval on a news release.
Let your computer read your next media pitch.
Social media pay to play
How strong is your website?
For optimal Facebook engagement, choose quality content over quantity of posts.
The big earned media opportunity your PR is missing
The importance of SEO
Contacts change often and quickly.
Yes, PR is measurable.
Repurpose your blog posts into media pitches.
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