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A successful media pitch focuses on the audience

By Axia Public Relations

Jason Mudd talking about successful media pitches.


Want to increase the chance of a media outlet picking up your company’s pitches? Ensure that there’s something the audience will care about in the story. If there’s nothing in it for them, such as the content being noteworthy to them or having an impact on their lives, then journalists aren’t going to consider your pitches.


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Topics: earned media, news media

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