PR Hack of the Week

Axia Public Relations




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Add a press page to your website

Make it easier for journalists and bloggers to learn more about your company by including a press page. Here you can include press releases and news coverage your company receives. 

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Start local

When searching for media coverage, it’s tempting to start pitching immediately to large national media outlets. However, to gain credibility you should start with local outlets before moving on to industry journals and large news outlets.

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Regularly double-check your contact list

People are switching jobs more often, including reporters, so it’s important to make sure you’re not calling them the wrong name. Prevent these mistakes by regularly checking media sites to make sure reporters are still working at the outlets.

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Keep your pitch short and sweet

Reporters receive more emails than you can imagine. If your subject line is able to catch their attention and they open your email, the last thing the want to see is a block of text. Keep the pitch to a few sentences and make the reporters so interested that they contact you to request more information.

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Build relationships with journalists.

Reporters will be more inclined to open your emails if they have a personal relationship with you. Take time to connect and network with journalists to ensure they recognize you and want to help get your pitches out to the public. Pro tip: ask out for coffee, they’ll almost never say no!

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Get your pitch emails opened.

Reporters receive countless emails a day. Let yours stand out by including an interesting fact about you or your business. <For example, > It may help you get your email noticed.

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Pay attention to media response.

Notice how long it takes reporters to respond to your news pitches. Notice what type of headlines receive the best response. Revise as you go to get the best results!

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Timing is key.

News can break at any time of the day. Be prepared to be able to pitch at all hours in order to get your stories out at the appropriate time.

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Pay attention to media response.

Notice how long it takes reporters to respond to your news pitches. Notice what type of headlines receive the best response. Revise as you go to get the best results!

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Utilize HARO & ProfNet.

Get updated immediately when a journalist is looking for an industry expert on a topic. If you dedicate a few minutes each day, your company will find opportunities for brand awareness.

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