Create strong relationships with journalists by always being available and trustworthy, being willing to pay things forward, and having stories that’ll appeal to their audiences.
Create strong relationships with journalists by always being available and trustworthy, being willing to pay things forward, and having stories that’ll appeal to their audiences.
Topics: earned media, news media
Want to increase the chance of a media outlet picking up your company’s pitches? Ensure that there’s something the audience will care about in the story. If there’s nothing in it for them, such as the content being noteworthy to them or having an impact on their lives, then journalists aren’t going to consider your pitches.
Topics: earned media, news media
Unless a PR firm owns a media outlet, you won’t get guaranteed media stories from them. If you do want guaranteed coverage, buy an ad. Otherwise, have a reliable and experienced public relations firm or staff to make great media pitches for your company.
Topics: earned media, news media
Having your company appear in the media is great, but be careful when thanking the journalist who wrote the story. Thank them for including your company in their story, but don’t give them thanks for promoting your company, department, or product.
Topics: media relations
Before using content made by an AI for public relations, it’s critical your company develops a comprehensive and ethical AI usage policy. This ensures your company isn’t unethically using AI.
Related: 7 responsible principles to guide the use of AI in public relations
Topics: PR tips
Your company should investigate and experiment with using artificial intelligence. It can help improve how your company does public relations, such as making content creation easier.
Topics: PR tips
First impressions are extremely important because you don’t get another chance to make one. Always put your best face forward.
Topics: PR tips
People are more likely to do business with someone who is trustworthy. The code of ethics for PR should never be violated.
Topics: PR tips
Everyone goes through bad days or rough patches, but try to stay positive! Having a positive outlook on a rough situation can help you overcome obstacles and give you a new perspective on the issue.
Topics: PR tips
Sometimes instead of creating a new idea, you can take an existing idea and edit it to fit what you need in the present.
Topics: PR tips
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