PR Hack of the Week

Axia Public Relations

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Build your personal brand.

A unique personal brand will help your company stand-out against competitors, be unique, and can earn you brand recognition from your targeted audience.

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Write for humans to optimize your SEO

Create content that humans and customers will want to read, forget about search engines and help customers. Customers want to hear what experts have to say, not an article or blog that uses keywords for the sake of using keywords.

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Start a blog.

Blogs are a great way to generate free publicity and get your message out. Great blog posts can help boost your brand identity and generate a steady following, possibly turning followers into customers.

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Get involved with podcasts.

Podcasts is a growing media to reach new audiences. Be a guest on an industry podcast or start one of your own!

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Take advantage of timely news events.

You may be able to find more success by tying your company’s work with local or national news events to make your services relevant.

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Include links in your pitches and releases to drive traffic to your website

Links within a story or pitch are tempting for readers to click. The more people who visit your website, the higher your page will be when someone makes a Google search. This can generate more customers which will lead to more revenue.

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Tell a story.

Having a story surrounding your company will help generate audience’s attention. People tend to be more interested when there is a story they can relate to.

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Set up Google Alerts

Whenever your company is mentioned in the media, you need to be the first to know. Google Alerts will alert you whenever your company name is mentioned. You can react first to surprise crisis situations or capitalize on positive news coverage instantly.

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Invite journalists to collaborate on a story instead of just feeding them information

Journalists and reporters want to feel responsible for their own content. Instead of giving them facts, pitch a story angle and invite them to brainstorm ways they can make your story, their story.

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Have a dedicated media contact at your company

Who handles the media at your company? It shouldn’t be the CEO and it shouldn’t be the receptionist. Companies who want media coverage need a dedicated media contact who knows the company inside and out and whose whole mission is to promote and answer questions about the company’s brand.

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