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PR Hack of the Week

Get involved with influencers


Social media influencers have taken over the media industry and are on the rise. Having an influencer can make your organization more noticeable and approachable.


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Topics: online public relations, shared media, social media

Always disclose relationships


If you’re promoting an organization’s services and you have a relationship with that organization, you must disclose it. Whether it’s in public speaking, social media, or other communications, you have an ethical and regulatory obligation to do so.


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Topics: PR tips, ethics, social media

Have someone look over your work


Someone looking over your work will more likely find improvements than you will. When you’ve been working on something for so long, it never hurts to get a second (or third) opinion. A fresh set of eyes will bring a new perspective.


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Topics: social media, news media, web media

Canva is useful for more than social media graphics


Canva has design templates for just about everything. Do you need to make a poster? Canva’s got it. Do you need to make a proposal or report? Canva’s got it. Another bonus that Canva offers is team collaboration. It’s like Google Docs but for graphic design.


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Topics: shared media, web design & development, social media

Take advantage of ALL social media platforms


New platforms are always coming and going. It’s paramount you are aware of all social media markets to target your audience to the best of your ability. Don’t be afraid to venture into the unknown and explore different media outlets like TikTok.


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Topics: owned media, social media

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