Target your media relations efforts to the top 10–20 news outlets.

By Axia Public Relations

We recommend evaluating news coverage results according to quality, not necessarily quantity. You want your earned news coverage to reach your potential customers, so focus your efforts on targeted outlets, not the general public. Don’t measure the number of news articles; instead, measure earned coverage in your top 10–20 target media outlets as well as meaningful conversations and relationships with their reporters.

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