How to get management approval on a news release.

By Axia Public Relations

Before you draft the news release or announcement, outline three important elements for your management team:

  • Business purpose of the announcement
    What is the business goal the message aims to support?

  • Key message
    What’s the one point you want to get across to the audience that leads to the business goal?

  • News hook or angle
    What’s the creative hook that will make your news release interesting and useful to your audience?

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