How to use trending topics to your best advantage

By Axia Public Relations

It’s called “trendjacking” and it can skyrocket your social media game. Trendjacking is when a brand capitalizes on a trending topic by getting involved and “riding the wave of a hashtag” with a relevant post when the topic before it has reached its peak. It’s important to not try too hard, land the timing, and make sure you know what the hashtag is before climbing on board so you are not being inappropriate.

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