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Why is the news media important?

By Maria Gimeno

News media will always be relevant.


A news show being recorded.

Before we dive into the importance of news media, let’s briefly define what news media is. News media is the exposure and coverage your company gets from other platforms that your company doesn’t own.


Still not sure what this means? Take a more in-depth look at what news media is and what it includes.




Here are a few reasons why news media is important:

Provides information: One thing about news media is it will always provide information. This includes information about what’s going on nationally and internationally, health, politics, and even celebrities. But be wary of fake news, as it can give you false information.


Keeps us updated: News media is always timely. It wouldn’t be news media if it wasn’t timely with the information it provides. The more current and significant a piece of information is, the more likely it’ll be spread on numerous platforms.


Conversation starter: Commentary in news media is nothing new. If anything, it can bring up different opinions on certain topics, start debates, and create conversations you never thought you would have with the people around you. 

News media isn’t going anywhere. As a society, we want to stay in touch with the world around us. Without news media, we would have a hard time knowing “what’s up” with the world.


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Maria Gimeno is beginning her public relations career and is currently studying at the University of North Florida. Her determination and motivation sets her apart in her PR career. Maria began working with Axia in January 2021.


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Topics: earned media, news media

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