A guide on how to succeed in the podcast industry
In recent years, podcasts have gotten popular due to the ease and convenience of listening. And there’s a podcast on just about any topic you may be interested in! It allows people to multitask while tuning in, learn new things they didn’t know before, and relate to others all while listening to a podcast.
There are many factors that can make a podcast popular, but the ones listed below should be prioritized to guarantee success.
Factors that can make a podcast successful:
Investing in quality equipment: Having good equipment should always be the first step when starting anything content-related. Poor audio quality can turn away your audience from your podcast, which is the last thing you want.
Having a theme: As a PR agency, the main theme of our podcast is helping marketing leaders with PR tips and tricks, new changes, and more. Having a theme for your podcast can help you reach the audience that you want.
Variety in topics: Yes, your podcast should have a constant theme on what is being talked about. But don’t be afraid to add a little flavor by talking about other topics while connecting to your main theme. Being versatile with your podcast can be beneficial in making your podcast successful.
Picking your host wisely: The host is at the forefront of your podcast. If your host isn’t engaging with both the guests and audience, you can immediately lose the attention of the latter.
Consistency: If not for communication, many would say consistency is key. Being consistent with the schedule you have when it comes to dropping new episodes allows your audience to know when to tune in.
It might seem scary entering the podcast scene with the number of established podcasts already out there, but don’t let that stop you. With podcasts, you just have to find your niche and gradually build an audience around it. Of course, this is easier said than done, but by continuously putting the work in, you will soon see progress.
Check out our own podcast, On Top of PR, with new videos dropping every Tuesday at 5 a.m. ET!
Maria Gimeno is beginning her public relations career and is currently studying at the University of North Florida. Her determination and motivation sets her apart in her PR career. Maria began working with Axia in January 2021.