Learn from slip-ups, pick up the pieces and move on with help from PR
In the midst of a crisis, your CEO says something insensitive. During a media interview, a top executive mistakenly talks about a project you weren’t ready to discuss yet. Mistakes by a company spokesperson happen all the time. It’s how you handle them that defines your company and makes the difference between a minor error and a major mess.
To inform the public about your company, you must put yourself out there. The more you do, the bigger the potential for missteps. Learn these public relations tips and techniques to decrease the chances of a mistake happening to your company.