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The Public Relations Blog

7 steps to working effectively with your PR firm

Start the relationship on the right foot for your company’s success and profitability

What it takes for businesses to excite customers and attract top-quality talent has changed a lot in recent years. As a result, many companies have turned to public relations firms to help meet these needs. Indeed, hiring a PR firm for your company can deliver amazing outcomes, but only when you work together effectively.

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Topics: Public Relations, Featured, Social Media, Spokesperson Training, Investment

Is this thing on? Media relations and "Off the record"

Why nothing said is “off the record" and how PR can improve your media relations

Most people have witnessed a moment in a live television broadcast when someone on camera blurts out something inappropriate or controversial. Or, a company spokesperson is quoted in a newspaper saying something unsavory or offensive and his response is that he thought it was “off the record.” When these moments occur, the audience cringes and thinks why would someone say that? The reason this happens is typically because the speaker thinks the camera isn’t recording or that the conversation is confidential. But what causes a person to lose focus in this way? How can you avoid having this happen to you?

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Topics: Public Relations, Featured, Media, Spokesperson Training, MediaMaster

10 ways your company can handle the media

What to do when the media calls

Too often, companies discount the value of media coverage. Some get anxious about it while others are just too busy, but most simply don’t know what to do. The media has a responsibility to cover business news and industry trends. Your organization has a critical role in this process. With a prompt and strategic response, your business can leverage valuable opportunities for media coverage.

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Topics: Public Relations, Featured, MediaMaster, Spokesperson Training, Earned media

How to get your CEO on board with spokesperson training

Use PR to explain the significance of the company spokesperson and to help you prepare

Some people think they can just walk into a media interview, answer whatever questions come up to the best of their ability and everything will be fine. Well, think again.

Your CEO may be accustomed to speaking to a room full of shareholders or consider herself an expert at giving speeches, but media interviews are different. There, you face an entirely unique set of judgment criteria. Audiences will extensively scrutinize everything from the expression on your face to how you sit or stand. It’s important for your CEO to understand the importance of making the right impression in interviews and that professional training is necessary. The following information should open her eyes and demonstrate how spokesperson training can affect your company’s profitability.

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Topics: Public Relations, Featured, Spokesperson Training, MediaMaster

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