Use PR to explain the significance of the company spokesperson and to help you prepare
Some people think they can just walk into a media interview, answer whatever questions come up to the best of their ability and everything will be fine. Well, think again.
Your CEO may be accustomed to speaking to a room full of shareholders or consider herself an expert at giving speeches, but media interviews are different. There, you face an entirely unique set of judgment criteria. Audiences will extensively scrutinize everything from the expression on your face to how you sit or stand. It’s important for your CEO to understand the importance of making the right impression in interviews and that professional training is necessary. The following information should open her eyes and demonstrate how spokesperson training can affect your company’s profitability.