The Public Relations Blog
Knowing what shows up when your name is searched on Google is essential. A future employer or even a customer may read an article or a post about you. Here are five things you should avoid at all costs to save your online reputation:
Conducting research and analyzing your needs
Finding a PR agency for your company can be difficult. Knowing exactly what kind of PR work you’ll need is the first step in researching companies that would be a great fit for you. Here are some things you should keep in mind when researching an agency:
Understanding image quality is essential
Sending images to a news outlet or vendor may seem like a simple task, but it’s importance can often be overlooked. The image quality you provide can affect whether or not a reporter chooses to cover your story.
Images are measured by DPI or dots per inch. A high DPI references a high-quality photo.
Gift ideas that will simplify everyday life
The holidays are quickly approaching, and you know what that means: It’s time to start shopping for the perfect gift. If you know someone who works in public relations, strategic communications, corporate communications, or marketing, this list is for you! All items included are rated at least four out of five stars, and we might earn referral credit if you buy some of these products from the affiliate links we provided below.
Topics: public relations
Why you should analyze every aspect of your competition
Knowing what your competitors are doing can put you ahead in your industry. Here are some things you can learn from your competitors:
Why you need a PR expert on your team
Having someone on your team that knows PR can make the difference in your brand’s success. Brand awareness, crisis management, social media, and audience analytics are all areas that a PR professional should be knowledgeable in.
A look into what not to do
We’ve all seen harmless company April Fools’ Day pranks that went well. But what about the ones that caused a PR nightmare?
A simplified definition of PR
What is public relations?
I get asked this question all the time. If I’m being honest, I sometimes have trouble narrowing it down into bits of information that someone who knows nothing about communications and marketing could understand.
The Public Relations Society of America defines PR as “a strategic communication process that builds mutually beneficial relationships between organizations and their publics.”
For those working in PR, you understand that no two days are the same. One day, you might be in a series of meetings with clients. The next day, you may be conducting research and sending out media pitches. And the day after that, you might be writing a news release and creating social media content. The list is never ending.
Effective strategies and tactics to boost your campaign
Working in public relations is all about strategy. Here are some quick tips to include in your PR strategy to be a trusted adviser to your company and clients:
How does your company use and benefit from earned media
Earned media is organic news coverage your company receives. It’s not paid for like advertising. People often confuse earned media with paid media even though they have two very different meanings.
The main difference is price. Earned media is not bought; it’s the outcome of having a product or service that other people want to talk about. Paid media, such as advertising, is promoted because you paid someone or a company to do that for you.
Social media mentions, media coverage, and reviews on your product or service are all examples of earned media used in public relations. Earned media happens naturally, and it’s a result of good PR.