The Public Relations Blog

Nicole Cardenas




Recent Posts:

What is a CTA, and why is it significant?

The term CTA is often used when discussing media pitches, website engagement, and social media marketing. For such an important term in the public relations and marketing industry, many people don’t know what CTA stands for or its importance, so let’s break it down. 

 

CTA stands for call to action. It originates from the marketing industry, referring to a piece of content in the form of an image, specific text, or website button.

 

The use of this particular content was intended to elicit a specific action from the viewer. It was typically created as a way to provide direction or instruction, such as “sign up here,” “buy now,” “follow,” etc.


Read More

Topics: PR tips, owned media, web media

What is the purpose of a blog?

Blogs build brand loyalty and community engagement with your company

 

Although it may seem like blogging has lost its relevance, it’s important to recognize the significance it still holds today. A blog serves the purpose of creating a relationship between a company and its audience. It can also provide knowledge on relevant topics, increase engagement and traffic to your website, and create a community. 


Read More

Topics: online public relations, blog

Get Free Widget

Liked this blog post? Share it with others!

   

Comment on This Article