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Why you should only share your vector logo in high resolution

By Nicole Cardenas

A laptop with various stickers on it.When a news outlet, PR agency, strategic partner, or vendor requests your logo, you should send them your transparent logo(s) in high resolution and vector format. Why does this matter? Let’s explore each concept.





What is a logo?

A logo is a symbol made up of texts and images that helps us identify between brands. A good logo can make your business stand out from competitors. What you include in your logo will provide clients with brief information on your business that can sway them into becoming loyal clients. Once a client becomes familiar with your logo, it can leave a visual impact that will increase brand recognition.


What is a transparent logo?

A transparent logo — in simple terms — is a photo with a transparent background. It is a logo in PNG or vector format. Having a transparent background allows for the most important graphics to stand out. A white background could look sloppy and unprofessional to clients. 


What is high resolution?

High resolution is described as an image or video with a high DPI (dots per inch). This helps identify the highest quality for your graphic. High resolution images usually have more pixels, lower compression, or both. These quality images have larger files and up to 300 pixels per inch. 


What is DPI?

DPI in technical terms stands for printer dots per inch. It is used to measure the resolution or amount of pixels in a digital image. Essentially, the higher the DPI, the higher the resolution will be for your photo. 


What is vector vs. raster?

A vector image is made through curves and paths while a raster is made up of pixels. Vector images are produced through design software such as Adobe Illustrator and Sketch. These images should be used when creating logos and icons because they require preciseness and many size options. 


A raster image is used for photography purposes. When the pictures taken on a camera are uploaded online, they are recorded as raster images. The best way to edit these images is to use Adobe Photoshop. 


What are jpegs and gifs?

Jpegs and gifs are both image formats used to store images, graphics, and videos. Jpeg stands for joint photographic experts group and are typically used in photography but do not support transparency or animation. Using a jpeg image may cause your image to lose quality due to loss of image data. 


Gif stands for graphical interchange format. Compared to a jpeg, a gif does not lose quality and supports animation and transparency. Gifs are used for logo and animation creation purposes. 


The quality of an image makes a difference toward attracting the right audience. It helps give a lasting impression to your clients and keep your business and brand professional. 


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Nicole Cardenas is a fall intern at Axia Public Relations. She is currently studying public relations and event management at the University of Florida. Go Gators!


Photo by Morgan Richardson on Unsplash

Topics: public relations, PR tips

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