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The Public Relations Blog

We frequently blog about the latest public relations corporation communications, and marketing topics, tips, and trends. Our blog is one of the 100 Best Public Relations Blogs for 2023, according to FeedSpot. Please help yourself to our insights and be sure to subscribe to our weekly blog notifications.

Leaning into uncertainty with Diane Schwartz | On Top of PR podcast

Learn how nurturing flexibility and staying consistent with company values leads to success in a changing work environment.



Our episode guest is Diane Schwartz, the CEO of Ragan Communications. Diane is a powerhouse in the communications sector with more than 20 years of experience as a trusted leader and creator.

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Topics: corporate communications, On Top of PR

How to turn a department into a successful team

Transform a group of employees into a cohesive unit


Building a successful company is downright difficult. From finding your niche to developing a successful product to building up contacts and relationships in order to help your company grow, success in the business world takes a lot of effort. Fostering a productive and happy workforce is a necessary part of getting there. So how do you help your employees be productive, happy, and successful?

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Topics: corporate communications, internal communications

Wow Factor Workplace with Deb Boelkes | On Top of PR podcast

Has anyone ever asked you, “What’s it like to work at your company?” People join companies and leave bosses. Get ready to become a WOW boss in a WOW factor workplace.



Our episode guest is Deb Boelkes, Founder at Business World Rising. Deb is on a tear, transforming the business world into one you'll love and never want to leave.

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Topics: corporate communications, internal communications, On Top of PR

Elon Musk shows how to be a great boss in one simple letter

For any company to be successful, it should have strong leadership and an equally strong team. Elon Musk has demonstrated how to become a successful business man and launch a billion dollar company. We can all learn a lot about Elon’s leadership skills by examining a letter he wrote to his employees after his team violated the “no negotiation, no discount” policy”:

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Topics: PR tips, corporate communications, internal communications

Communication and transparency with John Herbkersman | On Top of PR podcast

Learn how communicators can be a trusted advisor to their company’s executive team with our guest John Herbkersman.



Our episode guest is John Herbkersman. John is a semi-retired senior communications executive who has served as a senior counselor for numerous Fortune 500 executives/companies.

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Topics: corporate communications, On Top of PR, podcasting

The value of being honest in internal communications

Honesty is certainly the best policy when communicating within your company


Public relations is all about honesty. If you’re honest, you can build customer trust and accurately tell a company’s story. However, lying can destroy a reputation in an instant. A lie might sound good at first, but it can come back to ruin your public relations regardless of when the lie is discovered.


However, honesty isn’t just important when doing public relations; it’s also important for your internal communications as well.

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Topics: corporate communications, internal communications

Communicators need a PR agency with Dawn Buzynski | On Top of PR podcast

Learn why corporate communicators should collaborate with a PR agency to better share brand messages with Dawn Buzynski of Hy-Vee



Our episode guest is Dawn Buzynski, Director of Strategic Communications at Hy-Vee. She oversees the communications initiatives designed to promote and elevate the brand.

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Topics: corporate communications, On Top of PR

Yes, PR is Measurable. How to Measure and Report Public Relations and Strategic Corporate Communications

Use our step-by-step guide for measuring public relations the right way.


Before you can meaningfully explore PR measurement, you have to account for research, planning, and implementation. Research and planning will help you identify the end results, and then you can work backward from the desired results.


Too often, executives and public relations pros want to measure PR without establishing a research baseline.


Under research, planning, and implementation, you have objectives, inputs, and activities. And under measurement, you have outputs, outtakes, outcomes, and impacts. Although most public relations professionals at PR firms and in-house PR staff tend to focus on measuring activities and outputs, efficient and effective measurement goes well beyond measuring activities and outputs.


Let’s start at the beginning. A good framework for measuring public relations and corporate communications begins with objectives. 

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Topics: public relations, corporate communications, measurement

Be a S.M.A.R.T. communications pro

Axia Public Relations breaks down what it means to plan S.M.A.R.T.


Learn more about the improved version, the S.M.A.R.T.E.R. process.


Each of our clients has a personalized public relations plan. We collaborate with company marketing leaders to develop their communications for the quarter, year and future. We’re experts in planning and executing great strategic communications, and we know how to make them sharp and SMART.


And what exactly does SMART mean? We’ll break it down for you.


If you’d like help drafting your marketing and communications plan, Axia offers that service.

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Topics: public relations, PR tips, crisis communications, corporate communications, earned media

6 steps to creating an effective communication plan

Develop a strategy for delivering information to your target audiences

When you want to introduce a new service or product or launch an initiative within your company, you’ll need to communicate this new information to your target audiences. You need a communication plan. A communication plan is your road map for getting your message delivered to your audience. It’s an essential tool for ensuring your organization sends a clear, specific message with measurable results.

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Topics: public relations, corporate communications

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