The Public Relations Blog

Scott Miller discusses how to learn from your communication mistakes to develop brand success.

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Guest:

Our episode guest is Scott Miller, Special Advisor on Thought Leadership for the Franklin Covey Company and host of their weekly podcast series, On Leadership with Scott Miller. Scott is also the author of several books.

The PRSA Code of Ethics is a set of guidelines that helps public relations professionals “navigate ethical principles and applications and is widely regarded as the industry standard,” according to the PRSA student society. 

These principles include advocacy, honesty, expertise, independence, loyalty, and fairness. You can establish these principles throughout your organization, too, which will build a better relationship between you, your clientele, and your employees.

Three way to get and keep your talent and how PR firms offer a competitive advantage

With the current voluntary turnover rate at 25% (almost double what it was three years ago) and costing an average of 33% of an employee’s annual salary to replace them, it’s time to think about retention measures for keeping your corporate communications, public relations, and marketing employees. 

Here are four tips to help retain your talent:

Learn how to get and keep a seat at the table by being brave and proactive with management with FanDuel’s Chris Jones.

Guest:

Our episode guest is Chris Jones, Vice President of Corporate Communications at FanDuel. With more than 25 years of diverse experience in the communications field, Chris has a unique view on what it takes to be successful.

Work is one of the least favorable places for good ideas to develop. Ideas generated in the heat of office life have been found to be unimpressive. Working from home during the pandemic and Zoom meetings make it even harder.

This post explores why it’s challenging to come up with good ideas at work. 

Learn how nurturing flexibility and staying consistent with company values leads to success in a changing work environment.

Guest:

Our episode guest is Diane Schwartz, the CEO of Ragan Communications. Diane is a powerhouse in the communications sector with more than 20 years of experience as a trusted leader and creator.

Transform a group of employees into a cohesive unit

Building a successful company is downright difficult. From finding your niche to developing a successful product to building up contacts and relationships in order to help your company grow, success in the business world takes a lot of effort. Fostering a productive and happy workforce is a necessary part of getting there. So how do you help your employees be productive, happy, and successful?

Has anyone ever asked you, “What’s it like to work at your company?” People join companies and leave bosses. Get ready to become a WOW boss in a WOW factor workplace.

Guest:

Our episode guest is Deb Boelkes, Founder at Business World Rising. Deb is on a tear, transforming the business world into one you'll love and never want to leave.

For any company to be successful, it should have strong leadership and an equally strong team. Elon Musk has demonstrated how to become a successful business man and launch a billion dollar company. We can all learn a lot about Elon’s leadership skills by examining a letter he wrote to his employees after his team violated the “no negotiation, no discount” policy”:

Learn how communicators can be a trusted advisor to their company’s executive team with our guest John Herbkersman.

Guest:

Our episode guest is John Herbkersman. John is a semi-retired senior communications executive who has served as a senior counselor for numerous Fortune 500 executives/companies.