The Public Relations Blog

Public relations is more than just great communication. It’s about understanding business and becoming a trusted adviser to the companies you represent. As the PR industry expands, demand is on the rise for professionals who excel in communication and have a keen understanding of business. Companies are no longer just seeking skilled communicators; they want PR experts who can act as trusted advisers. They need professionals who fully grasp how the business world functions and can provide insights that align with the company's goals.

In this episode, Shel Holtz joins On Top of PR host Jason Mudd to discuss AI in corporate communications.

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In this episode, Tyra Tutor joins On Top of PR host Jason Mudd to discuss career longevity, leadership tips, marketing strategies, and remote work trends.

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1. Build a fourth-quarter plan like the NFL
2. Billionaire buy-ins: Invest in stakeholder strategies 
3. 60-second close: Opportunity favors pros who prepare

Insights on the world of AI and human-centric ways to utilize it for business strategies.

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PR professionals can learn something from the abrupt departure, and reinstatement, of OpenAI’s CEO.

OpenAI faced a pivotal moment when CEO Sam Altman’s abrupt departure led to mass employee protests — the company he founded has now reinstated him. Organizations facing crisis risk instability if they don’t handle situations promptly and correctly. 

Drawing from crisis management best practices, here are the key next steps for OpenAI:

In this episode, Steve Cody joins On Top of PR host Jason Mudd to discuss Steve’s book, “The ROI of LOL,” and how effective comedy within the workplace is.

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Should PR pros rethink industry degrees, departments, and job titles?

Many organizations interchange “communication” and “communications” in department names, job titles, and agency branding. However, there is an important distinction between these two terms business leaders and industry professionals often overlook.

A LinkedIn poll revealed corporations have a negative public image. How can you change that for your organization?

On a LinkedIn poll, Axia Public Relations CEO Jason Mudd asked if corporations exist merely to generate a profit or are beholden to stakeholders. The results showed 82% of respondents thought corporations only exist to maximize profits, while 18% thought corporations were beholden to stakeholders. 

Collaboration between public relations and investor relations teams is critical for any business success in today's market. 

PR is responsible for managing a company's reputation with the public, while IR handles communication with investors and financial analysts. While these two teams have different roles and responsibilities, they share a common goal: to ensure the success of the company.