How to grow your customer base
We live in a competitive world. Most companies work hard to stand out, generate leads, and convert their followers into customers. Your target audience needs to know about your company in order to interact with you. Increasing your company’s visibility should be the key driver behind your company’s marketing strategy.
There are four easy and effective ways for your company to increase its visibility and grow.
1. Produce a high-quality social media campaign.
Social media is a high-visibility medium. A professionally crafted and executed social media strategy is more effective than sporadic posting. It has a lot of power in making your company stand out from your competition. A social media campaign based on research and targeted at your market segment is a key to increasing your company’s visibility.
2. Use search engine optimization.
Many companies strive to be on the first page of Google’s search results. This doesn’t happen overnight. It takes a lot of meticulous work and determination. It’s critical to employ SEO strategies to rank high on search results. There are many digital marketing tools available that provide an opportunity to optimize your content.
3. Try charity and sponsorship.
Participating in charity events and sponsorships are great ways to grow your visibility locally and nationally. Partner with organizations and get your company name and logo on signs and brochures as an event sponsor. This increases your exposure and helps to create a positive image in your community.
4. Cultivate media relations.
Cultivating mutually beneficial relationships with the media has a slightly different meaning today than it used to. While it’s still true that a story about your company in a reputable media outlet provides terrific exposure, it also improves your Google search ranking. When media outlets link to your site, it increases your company’s authority and, therefore, your Google ranking.
The pros at Axia Public Relations have unique skills to implement inbound marketing strategies to help your company grow. Download Axia’s complimentary “Inbound Marketing Guide” to take your content and social media strategy to the next level.
Clients love Yulia’s eagerness to take on new challenges and her experience in building relationships with target audiences. She has worked with Axia Public Relations since July 2015. Yulia earned a master’s degree in public relations management from University of Maryland University College. She is fluent in Russian and English. Learn more about Yulia.