<img height="1" width="1" src="https://www.facebook.com/tr?id=272494640759635&amp;ev=PageView &amp;noscript=1">

The Public Relations Blog

Why your company needs inbound marketing web design

If your web design company has never heard of inbound marketing, it might be time to find a new one

Since HubSpot’s creation of inbound marketing in 2005, the approach has grown immensely in popularity as an effective way to increase your customer base. Inbound marketing focuses on attracting customers through relevant and helpful content and adding value at every stage in the buyer’s journey. Although the primary purpose of an inbound marketing website is to nurture leads, it also uses technology to maintain a digital presence on the web and strategies that encourage potential customers by creating content they prefer to use.

Read More

Topics: inbound marketing, web design & development, owned media

3 things you should know about inbound marketing

Axia Public Relations teaches you how to market efficiently and effectively in its new inbound marketing book

Business leads are what keep a company growing. As your leads dwindle, so do sales. Some companies are still pushing their messages out in order to bring customers in, and it isn’t working. Perhaps you’ve realized that your online presence is static – that your company isn’t achieving the results it seeks – and you want to do something different. What else is out there?

Read More

Topics: public relations, PR tips, inbound marketing, owned media

HubSpot: A social media publishing gem

3 reasons we use this often overlooked site for publishing to social media

We frequently get calls from sales reps encouraging us to check out their new social media publishing sites. The conversation usually goes something like this:

“What publishing tool are you currently using?” Sales rep inquires.

“HubSpot,” we answer.

“Oh, you mean Hootsuite.”

“No, we use HubSpot.”

Read More

Topics: public relations, inbound marketing, shared media

Which is right for your company: Inbound marketing or inbound public relations?

In an ever-changing marketing world, choosing your strategy, planning for success and implementing it could be the difference between positive and negative revenue results. If you’ve tried traditional marketing methods, such as cold calls and cold emails, with little or no success, it may be time to learn about inbound marketing and inbound public relations.

Read More

Topics: public relations, inbound marketing

Do you need to partner with an agency or hire an internal inbound marketer?

Your company’s website content seems stale and your leads pipeline is dwindling. You want to improve the way your company reaches prospective customers, so how do you do it? One of the best ways is through inbound marketing, which utilizes HubSpot’s methodology to attract, convert, close and delight prospects. It’s the future of marketing. Once you decide inbound is the best option for your company, you need to decide who will direct your company’s inbound strategy and efforts.

There are two options: hire a Hubspot-trained agency or hire an internal inbound marketer.

Read More

Topics: public relations, inbound marketing

Why your marketing department needs inbound PR now!

4 ways to drive traffic to your website

These days, it’s not enough for your marketing department to make cold media pitches, write news releases and send cold emails to journalists, hoping to get coverage. In this digital marketing age, your corporate marketing department needs a more comprehensive strategy – one that will attract customers and bring the media to you. The answer for your business and your marketing department may be inbound public relations.





Read More

Topics: public relations, inbound marketing

3 questions to determine if your company is a fit for inbound marketing

Inbound marketing follows a methodology to attract, convert, close and delight virtual strangers, transforming them into leads and delighted customers. Smart marketers are attracting customers by being the experts in the areas where their prospects are seeking more knowledge. It’s the opposite of the old-fashioned way of capturing leads through disruptive cold calls. By using inbound marketing, you’re interacting with customers in a way that addresses their needs or wants.

Read More

Topics: inbound marketing

Inbound marketing: Use blogging to attract customers

This is one story on the value of blogging. Read how 5 reasons blogging is important, Why blogging is worth it, 4 ways blogging can improve your PR efforts, 3 overlooked reasons to blog, and Why you should care about blogging for more.


Effective marketing tools that educate and inform your prospects

Your phone rings just as you’re heading to lunch. Your automatic reaction is to answer it. Ten minutes later, you’re finally hanging up the phone feeling frustrated and hungry as a result of the unsolicited call. You might wonder if there’s a better way for your company to reach prospects without angering them. Luckily, there is!

Read More

Topics: public relations, online public relations, blog, inbound marketing

Ready for inbound marketing? Make sure you do these 5 things

Television commercials and radio ads are interruption-based marketing tactics. While these tactics may have a time and place, online data has made it easier to do more tailored and cost-effective marketing through inbound marketing.

Inbound marketing is education-based and focuses on creating and distributing valuable, relevant and consistent content in order to attract and retain a clearly defined audience.

Read More

Topics: public relations, inbound marketing

3 ways buyer personas are essential for PR

Learn how buyer personas make it easier than ever to target customers

These days, companies can’t survive with only a vague understanding of what kinds of customers they want. Consumers want to be catered to, and when you’re working in PR, you need to understand not only what customers want, but also what drives them. This allows PR experts like those at Axia Public Relations to predict what customers want and adjust the message accordingly.

Read More

Topics: public relations, inbound marketing

Liked this blog post? Share it with others!


Comment on This Article

Blog Subscription

Recent Posts

Popular Posts