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3 industry secrets PR professionals never share

By Yulia Dianova

adeolu-eletu-13086-unsplashHow to grow your company’s visibility

Public relations is an extremely effective way to promote your company. A well-executed PR campaign attracts your target audience and converts those prospects into loyal customers.

There are three things PR professionals do to guarantee their clients’ success:


1. Produce impeccable, engaging writing.

Every PR professional takes writing very seriously. Whether it’s a social media post or a proposal for a Fortune 500 company, the writing must always be impeccable. Good writing means perfect grammar and punctuation as well as style and clarity. Sloppy writing will not only ruin your client’s reputation, it will also negatively impact your business. Most PR professionals do multiple rounds of edits before they submit their work to a client or publish it.


2. Make personal connections.

PR agents know that in order to spread the word about your company, you need to establish relationships with the media, bloggers, and thought-leaders in your industry. You need to build mutual trust with those parties. When they know and trust you, they’ll promote your company. Pitching alone won’t get you far. Mutual respect and trust with top industry bloggers and journalists will bring you more results.


3. Learn from mistakes.

PR experts know that every promotional campaign has multiple stages – research, planning, implementation, and analysis. Analyzing your campaign’s performance is critical. Learning from your failures helps you aim for success in future efforts.


Every company needs well-executed PR strategies. At Axia Public Relations, we have a professional staff trained to plan and implement campaigns that deliver top-notch results. Download Axia’s complimentary “Inbound Marketing Guide” to take your content and social media strategy to the next level.

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IMG_9598RT-1Clients love Yulia’s eagerness to take on new challenges and her experience in building relationships with target audiences. She has worked with Axia Public Relations since July 2015. Yulia earned a master’s degree in public relations management from University of Maryland University College. She is fluent in Russian and English. Learn more about Yulia.


Featured photo by Adeolu Eletu on Unsplash

Topics: public relations, PR tips, inbound marketing, shared media, earned media, owned media

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