Inbound marketing follows a methodology to attract, convert, close and delight virtual strangers, transforming them into leads and delighted customers. Smart marketers are attracting customers by being the experts in the areas where their prospects are seeking more knowledge. It’s the opposite of the old-fashioned way of capturing leads through disruptive cold calls. By using inbound marketing, you’re interacting with customers in a way that addresses their needs or wants.
Your company can use content marketing, social media and search engine optimization to appeal to prospects and move them through the inbound methodology. The use of blogs, call to actions, e-books, infographics, landing pages and webinars are some ways to use inbound marketing to further grow your customer base and business.
Use this short quiz from HubSpot to determine if your company is a good fit for inbound marketing:
- Is your website’s objective to drive leads to begin a sales process or nurture your overall sales process?
- Does your company have more than $10 million in annual revenue?
- Does your company sell services or products that customers may need to learn more information about and even ponder that information further before making a purchase?
If you answered yes to these three questions, then your company is a great fit for an inbound marketing campaign. If you’re tired of old-fashioned marketing and eager to gain more delighted clients, inbound marketing is the solution for your company. Keep in mind that based on company revenue and customer preferences, not every company is a viable candidate for using inbound marketing.
Learn more about inbound marketing and take a tour of HubSpot to begin your first steps in making the transition from old-school cold calling to the present with inbound marketing supporting your company’s sales and marketing efforts.
Marjorie Comer is an award-winning PR professional. She graduated from Rockhurst University with a Bachelor of Arts in communication and loves to cheer for her hometown Kansas City Royals. Marjorie has worked for Axia Public Relations since October 2011. Follo
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