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StoryBrand BrandScript: Meets a Guide

By Bre Chamley

How to guide your consumer on their buying journey

 

A compass.You need to help solve the character’s problems. Don’t completely fix them, though, because your character in this StoryBrand (or consumer of your company) needs a guide.

 

 

 

 

Audio: Listen to this article.

 

To be a helpful guide, you must focus on two things: empathy and authority.

  • Empathy: Understand the character’s fears and problems. 
  • Authority: Possess the framework to help the hero overcome those fears and problems.

This is where you let the character know your product or service’s mission and purpose. 

 

storybrand guide graphic


Check out our strategy package, and bring StoryBrand BrandScript to your company to help convert more site visitors into not only customers, but fans.

 

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Photo by Valentin Antonucci


Topics: inbound marketing

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