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What is the buyer's journey?

By Axia Public Relations

The journey from seeking information to making a purchase decision!


Flat lay of the airplane following arrows.The buyer's journey involves three stages:


1. Awareness Stage

2. Consideration Stage

3. Decision Stage

At each stage, you need to tailor your content marketing and sales strategy to fit into the buyer's context. Let's understand all three phases of the buyer's journey. 



     1. Awareness stage - top of the funnel

In the awareness stage, the buyer knows his or her problem and seeks knowledge on how to address it. The buyer studies the problem in-depth and decides whether or not to prioritize the solution.


Here, an organization's goal is to educate their buyers on how they can address their challenges and provide potential solutions. 


     2. Consideration stage - middle of the funnel


In the consideration stage, the buyer has identified a solution to his or her problem. Now, he or she looks for different approaches to reach that solution to make an informed decision. 


At this stage, the organization aims to highlight its product among competitors and foster its buying intent. 


     3. Decision stage - bottom of the funnel


In the decision stage, the buyer is ready to make a purchase. He or she has a list of all offers with merits/demerits and can now select the one that aligns with his or her needs. 


Now, the organization will want to win the buyer's trust by providing proof of its product's effectiveness and successfully convince the buyer to purchase the product. 


Understanding how buyers walk through every stage of their buying process can increase your sales significantly. At Axia Public Relations, our expert team can give you complete insights into your company's buyer's journey. 


Contact our inbound marketing and public relations company today to strategize your sales funnel. 


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Topics: public relations, PR tips, inbound marketing

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