The Public Relations Blog
We frequently blog about the latest public relations corporation communications, and marketing topics, tips, and trends. Our blog is one of the 100 Best Public Relations Blogs, according to FeedSpot. Please help yourself to our insights and be sure to subscribe to our weekly blog notifications.
It happens all the time. A company lands a feature story in The Wall Street Journal, and everyone celebrates: “Look at this result!”
But here’s the truth: That coverage isn’t a result. It’s an output.
Understanding this distinction is one of the biggest mindset shifts a company can make about public relations. It changes how you define success, how you invest in PR, and how you align communications with business growth.
Read More
Topics: earned media, news media
AI-generated answers rely heavily on trusted sources. Muck Rack’s "What Is AI Reading?" study shows that more than 89% of links that leading AI systems cite come from earned media, and 27% of all citations come specifically from journalistic content.
Many readers assume these two categories are interchangeable. They aren’t.
This post explains the difference so PR and communications leaders can understand how each one supports AI visibility.
Read More
Topics: earned media, news media, artificial intelligence
Strengthen your digital presence through smart earned media and boost recognition with SEO for PR in algorithm and AI-driven search results.
Read More
Topics: earned media
Learn how to adjust your PR strategy to make your brand stand out and secure earned media even during crowded news cycles with these expert tips.
Read More
Topics: PR tips, earned media
AI tools now favor trust signals like earned media. Learn how AI relations help your brand earn visibility through credibility, not keywords.
Read More
Topics: earned media
As Google prioritizes trust, a strong AI relations strategy helps your brand earn long-term visibility through credible, validated content.
Read More
Topics: online reputation management, earned media
Stay ahead of fast-moving headlines with AI insights. Predict news cycles, track sentiment, and protect your brand with Axia PR’s smart crisis management.
Read More
Topics: reputation management, online reputation management, earned media
Earned media is evolving in the age of AI. By applying generative engine optimization, brands can shape how often they’re cited in AI-driven answers, boosting visibility and authority beyond traditional search.
Read More
Topics: earned media
Discover why 72% of PR professionals report earning media is harder. Learn successful strategies from Axia to boost your media coverage significantly.
Read More
Topics: PR tips, earned media
In this episode, Serena Ehrlich joins On Top of PR host Jason Mudd to discuss how AI-powered search engines take data from press releases, and how they decide on what to show their users.
Tune in to learn more!
Read More
Topics: earned media, news media, On Top of PR, artificial intelligence
Comment on This Article