<img height="1" width="1" src="https://www.facebook.com/tr?id=272980249965517&amp;ev=PageView &amp;noscript=1">

The Public Relations Blog

Agent provocateur: When being contrarian is a PR benefit

3 ways to shift the storyline and spotlight your company

Did you know that seasoned professional journalists use three independent sources when researching, interviewing, and compiling information for a typical news article? In an era of “fake news,” this approach ensures that information is accurate, unbiased, and fair when compared to one-sided narratives that clog newsfeeds. Yet, sensationalized stories are the ones that gain traction and viral exposure. How, then, can companies earn media coverage and rise above the fray? The answer is simply to be provocative.

Read More

Topics: PR Tips, Earned media, Owned media

5,000 ways to celebrate now that you’ve made it onto the Inc. 5000 list

Promote your company and its accomplishments


Congratulations on making it to the Inc. 5000 list! Whether your company is No. 1 or No. 5,000, it’s a tremendous honor to receive, and it’s time to spread the word of your company’s achievement. So, where should you start? There are thousands of ways for you to share with employees, customers, and the public that your hard work has paid off. OK, so we may not have 5,000 ideas. However, we do have 25 ways for your company to celebrate, in addition to our original 16 ways to promote your Inc. 5000 honor. Feel free to substitute the number 5,000 with your exact ranking number on the list.

Read More

Topics: Awards, PR Tips, Earned media, Shared Media, Owned media

Inundating reporters with news releases hurts your PR efforts

4 things to consider before you send that press release

When you return to work from a week-long vacation, you probably find a plethora of emails awaiting your attention. For reporters, this is an everyday occurrence. Most of them receive more emails daily than they could ever get to in a single work day.

Read More

Topics: News Release, Earned media, PR Tips

Don’t lead with paid media coverage

Our recommendations to make paid media your last resort

Companies sometimes get caught in a cycle of utilizing paid opportunities because they don’t fully understand what public relations is and how to use the power of PR to earn media coverage. Some outlets will even tell companies that if they advertise, the outlet will write more about the company. This isn’t right. In fact, your company should make paid media its last resort.

Read More

Topics: ESO, Media Relations, Earned media, Paid Media

5 things every PR plan should have

And what you should ask your PR firm before finalizing your PR plan

If you’re new to using public relations to build your brand, then starting a PR program can seem daunting. Luckily, it’s easier with the help of a trusted PR firm and a PR plan. A PR plan should be the road map that your PR firm (and your team) uses to create a successful PR program. If your firm doesn’t utilize a PR plan, it’s difficult to evaluate its success and to know that your company and your PR partner are on the same page. Don’t blindly follow your PR firm. Educate yourself on the elements of a PR plan and know the questions that you should be asking to create a successful PR program.

Read More

Topics: PR Tips, Earned media, Measurement, PR evaluation

What is earned media?

The term earned media describes news content featuring or sourcing your brand, products, or services. Earned media coverage comes from media relations when an outlet includes your company, product, service, expert, opinion, or ideas in a news story (online, print, radio, TV, podcast, etc.). It’s when a newspaper or industry trade publication (blog, magazine, or website) features your brand or quotes your expert. It’s appearing on a TV morning show or the evening news. It’s what most people think of when they think of PR. Some might call it “publicity.”

Read More

Topics: Earned media

The social media news desk: The big earned media opportunity your PR is missing

Traditional public relations isn’t working anymore. Fewer Americans rely on TV news, while nearly half of all U.S. adults get their news from Facebook, according to surveys conducted by Pew Research Center. PR professionals must adapt to the ever-changing social and digital age. Here’s the opportunity most PR pros and their PR agencies are missing: the social media news desk.

Read More

Topics: Earned media, Shared Media, Owned media, Pitch

Turn your earned media pitches into shared and owned media content to get more visibility

3 tools we recommend to create the content you’ll use to pitch

Most news outlets have a social media or digital desk, and they’re always looking for great content to publish. Turn a news release into a short video or infographic – or grab the reporter’s attention with a corresponding GIF. News outlets are more likely to publish high-quality content on their social media platforms, and the results are often even greater than TV or newspaper (earned media) coverage. Think about it: Social media coverage has the potential of reaching thousands and even millions of people. Your local TV station’s 6 p.m. segment might not.

Read More

Topics: Earned media, Shared Media, Owned media, PR Tips

Learning from the media

What you should know

Recently, journalists from the print, TV, radio, and magazine world attended a “media mashup” professional development event for those in the PR industry, which the Florida Public Relations Association hosted. These professionals all understand that getting the media’s attention isn’t as easy as one may think.

Read More

Topics: Earned media, Media Relations, Public Relations

Template: Target audiences analysis for communication strategy

Download a complimentary template to help plan your public relations campaign

Identifying all your organization’s target audiences is a key step during your communication planning. Target audiences are part of your PR plan’s inputs. You can use this tool for communication, marketing, and PR strategies because it helps identify what specific audiences need to improve your company’s communication methods.

Read More

Topics: Earned media, Communication Strategy, Target Audience

Get Free Widget

Liked this blog post? Share it with others!

    

Comment on This Article