The Public Relations Blog
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Learn how earned media and AI citations work together to strengthen brand authority, improve AI visibility, and support measurable business outcomes.
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Topics: PR tips, earned media, artificial intelligence, AI Visibility, AI and PR
In this episode, Shelley Spector, founder and CEO of the Museum of Public Relations, joins host Jason Mudd to share what PR pioneers can still teach today’s communicators.
Tune in to learn more!
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Topics: public relations, PR tips, earned media, On Top of PR, artificial intelligence
Learn how news release newswire distribution supports visibility and why earned media builds lasting authority, trust, and measurable business value.
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Topics: media relations, public relations, PR tips, news release, branding, earned media, press release syndication services, press release syndication
Learn when to hire a thought leadership PR agency to build brand authority, align public relations with marketing goals, and create lasting business results.
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Topics: public relations, PR tips, thought leadership, branding, earned media, PR planning
Compare in-house public relations with an AI relations agency to learn which approach strengthens authority, earned media visibility, and long-term marketing growth.
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Topics: digital PR, public relations, PR tips, reputation management, thought leadership, branding, earned media, AI Visibility
Learn why media training for executives can sharpen messaging, reduce risk, and build confidence before a high-stakes product or company launch.
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Topics: media relations, media, crisis communications, earned media
Learn how to get booked on podcasts to build credible authority, reach engaged audiences, and create value that compounds beyond paid ads over time.
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Topics: public relations, thought leadership, online public relations, earned media
Learn how SEO for PR works with schema, newsroom structure, canonicals, syndication controls, and measurement to grow authority and traffic.
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Topics: digital PR, public relations, SEO, earned media
Learn how to evaluate revenue risk by scoring public relations agencies on crisis readiness, reputation resilience, and AI visibility.
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Topics: public relations, SEO, PR tips, reputation management, crisis communications, B2B, earned media, AI Visibility
You work hard to earn media coverage, and missing a link back to your site doesn't mean the coverage failed you.
A respected outlet covers your company, product, or latest announcement — but then you notice the story doesn’t include a link back to your website. It can feel like the coverage came up short, even when it delivers exactly what a link can't: third-party validation of your brand.
This post explains why credible outlets handle links this way and what that means for setting realistic expectations around earned media.
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Topics: media relations, earned media, owned media, news media, web media, raising awareness
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