The Public Relations Blog

Mistakes happen. A quote gets trimmed a little too much, and the meaning isn’t as clear or completely changes. A statistic is printed incorrectly. A headline lands in a way that makes you wince. You feel pressure to get it changed ASAP.

Most media pages are designed for the brand, not for journalists. They’re filled with marketing language, outdated and irrelevant links, broken images, or PDFs buried behind four clicks. Then companies wonder why reporters don’t use them or why the coverage they earn doesn’t get the facts right.

Your organization should borrow this journalism technique for media pitches

Most corporate stories fail before a journalist finishes reading the first paragraph.

Not because the company lacks news. Not because the topic lacks relevance.

But the story lacks a “narrative arc.”

In this solocast, On Top of PR host Jason Mudd dives into why most press releases fail and how to craft news releases that capture attention, clicks, and engagement.

Tune in to learn more!

Reputation, credibility, and media relationships develop over time. Companies expecting immediate results from PR often misunderstand how earned media actually works.

Many executives approach public relations expecting quick results, similar to advertising. In reality, earned media works differently. In this article, Axia Public Relations explains why successful PR strategies unfold over years and why consistent effort produces the strongest results.

How you connect with reporters should follow a pattern.

As you cultivate relationships with reporters, you and your company can become trusted, go-to sources for their stories. To build these connections, it’s crucial to communicate effectively. Reporters appreciate sources who respond clearly, concisely, and in the same "vernacular" they use in their articles.

In this episode, Brett Farmiloe joins host Jason Mudd to discuss the comeback of HARO and smarter PR pitching.

Tune in to learn more!

Your company doesn’t always have big announcements, but you still need attention in top-tier publications. A strong PR strategy doesn’t rely solely on launches or major milestones. Consistent earned media and strategic media relations protect and grow your brand’s authority, credibility, and visibility.

When you don’t have big news to share, manufacture timeliness, refine your pitch structure and voice, use credible data, and follow up thoughtfully to secure media coverage.

Years ago, our firm represented a logistics company whose CEO was featured in a local newspaper’s business section. The coverage wasn’t national, and it wasn’t promotional. It was a short piece highlighting the company’s growth and its leader’s role in the regional economy.

A few days after the article ran, another CEO from the same metro area called the logistics company. He explained that he’d been looking for a new partner and recognized the name from the story. That introduction, created by a single earned media placement, led to a business relationship worth more than $1 million annually.

Learn how a top public relations firm builds on-camera credibility, from local news segments to national TV, with a clear PR roadmap and tips.

Marketing leaders often ask how to land their CEO on CNN or Good Morning America. The truth is that national TV almost never starts with a cold pitch and zero on-camera proof. Network producers are not trying to be gatekeepers. They are trying to protect their shows from awkward, off-message, or frozen guests who damage credibility in front of millions of viewers.