The Public Relations Blog

AI isn’t pulling from your ad copy or blog posts.

It’s citing your earned media.

As generative AI tools like ChatGPT and Google SGE reshape how people search, public relations — not SEO or paid media — is powering brand discovery. In fact, 95% of citations in AI-generated answers come from PR-driven content. If your company isn’t earning credible coverage, it’s getting left out of the conversation.

Here’s why PR is now the front door to AI-powered discovery and how to make sure your brand shows up.

You want your corporate updates to matter, not just make noise. Not every internal change deserves a press release, and understanding the difference is key. When you know what’s newsworthy, you avoid wasting time and resources on announcements that won’t land. Your ability to shape perception depends on sharing what resonates, not just what’s new.

In this solocast episode, On Top of PR host Jason Mudd discusses why “guaranteed media” isn’t earned and how to protect yourself from misleading PR firms.

Tune in to learn more!

In this episode, Vannyda Thach joins host Jason Mudd to discuss expert strategies for media pitching and journalist relationships

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In this solocast episode, Jason Mudd discusses what journalists want from your media pitches. 

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If you’re exploring public relations for the first time or seeking to improve your approach, you’re not alone. Many smart executives and marketing leaders begin their PR journey with one big goal: media coverage.

That’s a good instinct. Earned media coverage — credible stories about your organization by trusted news outlets — is one of the most powerful tools in PR. But media relations and earned media coverage are often misunderstood.

This guide details what every brand should know before hiring a PR firm or launching a media relations program.

In this episode, Linda Zebian joins host Jason Mudd to discuss the challenges journalists face in maintaining work-life balance and how PR professionals can better support them. She shares industry insights from Muck Rack, explores newsroom pressures, and offers strategies for improving media relations.

Tune in to learn more!

Why media training matters, especially when it doesn't go exactly as expected

I recently joined CNN International live to discuss Elon Musk, Tesla, and the growing conversation around leadership, politics, and brand equity. The topic was timely, the segment was well-produced, and the anchor was thoughtful. Still, like many media appearances, it didn’t go exactly how you envision it.

Guaranteed media is a form of advertising.

Promises of quick results constantly bombard companies. Among these are publicity shops posing as PR firms that offer “guaranteed media coverage” in high-profile outlets like Forbes, Entrepreneur, and Inc. While this may sound appealing, especially to companies new to public relations, guaranteed media offers often come with hidden pitfalls that can harm your brand’s reputation and credibility.

Editor’s note: This article was produced using automated technology and then edited and verified for accuracy by a member of Axia Public Relations’ editorial team. 

Television newsrooms are dynamic and fast-paced, where several professionals work together to produce and deliver news content to their viewers. Producers, directors, and editors are key players. Who are they, what exactly do they do, and how do they work together?