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The Public Relations Blog

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6 cringeworthy tactics to avoid in your pitches to reporters

PR people are well aware that cold emailing is part of the media relations cycle. Being a regular practice, however, doesn’t mean that it should be done tactlessly. These tactics demands that you be masterful with your approach. Otherwise, you might end up in the bad books of a reporter or editor.


Even worse, your email might end up in the trash. Here are some tactics and openings you should avoid when pitching reporters:

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Topics: media relations, earned media, news media

One year later: Crisis communications tips for companies that failed to honor their equality and diversity pledges upon George Floyd’s death

Some companies are under fire for failing to keep their promises to uphold racial equality and diversity


A year ago, the world burned with protests and cries over the gruesome murder of George Floyd by police officers in broad daylight. Corporate America made quite a spectacle by pledging to support black businesses with grants, improve diversity in their companies, donate to Black nonprofits, and more.


However, one year later, it appears that the flame of corporate commitments to social justice died just as quickly as it started.

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Topics: crisis communications

Colonial Pipeline’s cyberattacks: A lesson in crisis communications management

Company responses to cyberattacks dictate public perception.


With Colonial Pipeline recovering from a cyberattack organized by a cybercriminal gang, the encounter has left the industry a number of lessons regarding cybersecurity. Here are some tips for crisis communication management in the event of a cyberattack:

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Topics: PR tips, crisis communications

SolarWinds’ cyberattacks: A lesson in crisis communications management

Company responses to cyberattacks dictate public perception.


After a major breach of SolarWinds’ network management software, various entities, including companies and government agencies, had various reactions in order to manage the crisis. This post discusses the cybersecurity saga and how companies can implement efficient crisis communications management.

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Topics: PR tips, crisis communications

The Current State Of Podcasting

Podcasting as we know originated from “audioblogging,” which emerged in the 1980s. A few decades later, podcasting took flight alongside Apple, with then-journalist Ben Hammersley formally coining the term in 2004.


As a marketing medium that has experienced countless remarkable changes, podcasting is an explosion fifteen years in the making.


Let’s carefully examine the current state of podcasting and what makes it so successful.

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Topics: online public relations, podcast

What Is The StoryBrand BrandScript Explanatory Paragraph?

Since we have a good idea of the StoryBrand BrandScript framework, it is imperative to get an idea of the BrandScript in action.


The explanatory paragraph is the BrandScript in a much longer and well-written form. It is a section that’s typically used on a company’s website to provide more information on the company.


The customer, who is the hero, has a natural concern to get an idea of who his guide is. Therefore, the explanatory paragraph for a moment sheds some light on the company by providing more details to the brand story.

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Topics: PR tips, branding, story telling

What Is The StoryBrand BrandScript One-Liner?

Are you aware that business owners and companies are sometimes unaware of how to properly introduce their brands? When presented with a question of what your company does, it is tempting to blurt out a direct, non-persuasive response.


The challenge with this is it doesn’t strike a note with customers because you might end up looking incompetent.


Thankfully, there is an art and a science to introducing one’s brand. That is the StoryBrand BrandScript one-liner.

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Topics: branding, story telling

Why Your Company Needs The StoryBrand BrandScript Framework

Have you ever wondered why brands with excellent products and services sometimes record poor sales? The answer is simple: poor communication of your brand’s message.


In this post, we’ll discuss a revolutionary marketing tactic that makes optimal use of fundamental elements of human nature to help companies effortlessly get to the core of their brand message. Author Donald Miller developed this marketing framework, inspired by principles of storytelling called the StoryBrand 7 Part Framework. The “main character” of one’s branding and marketing is the customer, not the brand. The brand plays the role of the guide, leading the “main character” to success.

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Topics: branding, PR planning, story telling

How To Use Emails for Effective Crisis Communication

Although business and life seem to be gradually returning to a state of sanity, at this time last year, there was the COVID-19 pandemic.


The coronavirus forced all businesses to take a second look at their crisis communications plans. Thus, here are five essential pointers on how businesses should use emails for effective crisis communications, whether the crisis is internal or external.


These hints are worth their weight in gold. Regardless of your industry, people pay attention to your actions, particularly in distraught times. And their reviews immensely impact your business.

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Topics: crisis communications

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