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How to Get Your Brand Noticed All Summer Long

By Jason Mudd

Axia’s 60-Second Impact

60 Seconds of Information Impacting You and Your Fast-Forward Economy

 

July 2021 – How to Get Your Brand Noticed All Summer Long

 

A pair of sunglasses on a beach in summer.The summertime slowdown is a commonality among most teams. Holidays and vacations vie for consumers’ and employees’ attention alike. Here, we’ll cover a few creative, simple ways to keep your brand’s relevance just as hot no matter the month.

 

 

 

 

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1. How to Make Your Brand Pop Like a Rocket During Any Summer Holiday

2. Why an Amazon 'Prime Day' is Exactly What Your Company Needs This Summer

3. 60-Second Close: Capturing Every Touchpoint with Your Consumers


1. How to Make Your Brand Pop Like a Rocket During Any Summer Holiday

  • Fox Business reports Americans generally spend a whopping $6.78 billion celebrating July 4th and getting in on the summer holiday action is easy whether it’s Memorial Day, Independence Day, or Labor Day. Added bonuses, themed marketing campaigns, and team-building can go hand-in-hand.
  • Think of strategies like special summer holiday deals, themed corporate promos, photo contests, and personalized holiday hashtags. In addition, team outings, BBQs, or other non-work-related events are crucial for refocusing your marketing team as a cohesive unit.
  • Capture the emotion of these holidays by integrating visual marketing (think red, white, and blue for July 4th) on your social and digital outlets.

2. Why an Amazon 'Prime Day' is Exactly What Your Company Needs This Summer

  • Marketing pros know there's always a summer slowdown where teams simply aren't in the office as much and certain projects take longer.

  • Heat things up with a brilliant one-off campaign like Amazon's Prime Day. CNBC reports Prime Day rolls in an estimated $11 billion single-handedly for Amazon in a very short period.

  • Put your creatives to work and develop a single day for your product or service. Build a content calendar to give a nice run-up to the event and then blow that one day to Amazonian proportions, relative to your market.

3. 60-Second Close: Capturing Every Touchpoint with Your Consumers

  • Marketing and PR leaders can leverage every touchpoint as a brand new way to convey value with seasonality helping to set strategy. Whether it’s July 4th or Christmas, Axia Public Relations has a team of creative professionals specialized in news, social media, and web strategies and engagement specifically for your brand.

  • A single push with a large, focused event just for your company (like Amazon’s Prime Day) can help hit many touchpoints in a short, intense burst. Axia’s NewsBureau team can earn news media coverage for the newsworthy event.

Need help developing a forward-thinking marketing strategy to capture all of these important touchpoints with your consumers? That's what Axia does best. Just ask us how we can help.


Be well,

2016-perfecto-jason-mudd-signature-small cropped

Jason Mudd, APR 

CEO/Managing Partner 

Axia Public Relations 

“One of America’s Best PR Agencies for 2021” – Forbes 

News | Social | Web 

888-PR-FIRM-8 main

 

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Photo by Ethan Robertson on Unsplash


Topics: branding, 60-Second Impact

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