What's the difference between on-site and off-site search engine optimization?

By Axia Public Relations

Woman on her laptop computer.When analyzing a webpage for ranking, search engine algorithms look into what the page is about and how popular or authoritative its website and domain are. 

A website ranks for all the factors present on it, including content, keywords, meta title and description, videos, and images. Off-site factors, like backlinks, social signals, and outreach, determine how high it will rank on the search engine results pages (SERP).

To dominate the search results, it’s important to invest in SEO and understand the basics of on-site and off-site SEO. Let’s look at both and discover how they can impact your website’s search engine performance. 

 

On-site SEO

On-site SEO is the first thing your company should focus on to rank higher on the SERP. As the name suggests, on-site SEO is a technique of optimizing the actual webpage. It involves manipulating the factors that are present on the website or a given page that the webmaster has control over. Some on-site SEO elements include: 

  • Page title (tag)
  • Page headline – here are some headline writing tips 
  • Page name (filename)
  • Page content and keywords
  • Section headings and titles 
  • Internal linking

 

Off-site SEO

Off-site SEO focuses on improving the website and domain authority through backlinking. It’s a continuous endeavor of gaining links from other authoritative sites to increase new website visitors and leads. 

 

Off-site SEO elements, like social bookmarking, guest blogging, NAP/citations, and social media marketing, aim at earning valuable links from other high authority sites. However, one thing to note is that the quality of the links always dominates in SEO. No matter how many links there are to your site, if they’re not quality links, your pages will not rank optimally. An effective off-page SEO strategy starts with creating valuable content for your users. It’s important to create and distribute user-friendly blogs to keep the audience informed about your brand and industry trends. 

 

A good SEO campaign is one that is a mix of both on-site and off-site SEO strategies. To make the most out of your SEO efforts, strive to make your website search engine-friendly as well as user-relevant. 


At Axia Public Relations, we help regional and national companies find prominent search engine positioning with our news, blogging, and reputation management services. We can create a strategic editorial calendar and maintain your company’s blog to help you achieve maximum SEO benefits. To speak to our public relations executives for results-driven blogging services, call us at 888-PR-FIRM-8 today.


Topics: SEO, web media

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