<img height="1" width="1" src="https://www.facebook.com/tr?id=272494640759635&amp;ev=PageView &amp;noscript=1">

The Public Relations Blog

Jason Mudd

Jason Mudd Jason Mudd, APR, is CEO of Axia Public Relations. He is certified in inbound marketing and is an Emmy Award-winning, accredited public relations practitioner, speaker, author and entrepreneur. Jason has been CEO of Axia since 2002. Connect with Jason on Twitter @jasonmudd9 and Axia Public Relations @axiapr. Be sure to tweet and share your thoughts below. We’ll read and respond to each of them. Learn more about Jason Mudd. Read Jason's recent blog posts below.
Find me on:



Recent Posts:

Digital is the New Reality for Marketers

Axia’s 60-Second Impact

60 Seconds of Information Impacting You and Your Fast-Forward Economy

 

December 2021 – Dynamic Marketing Trends Affecting Your Strategy in 2022

 

Enterprise leaders are looking almost exclusively toward digital transformation in the coming years to spearhead marketing and communications. Even for once-fledgling companies, the digital landscape is allowing new opportunities to rise from the ashes. See how Chipotle and others are doing it and the tools you can use to launch your efforts in 2022. 


Read More

Topics: PR tips, technology, 60-Second Impact

Voice Commerce Sweeping the Marketing World

Axia’s 60-Second Impact

60 Seconds of Information Impacting You and Your Fast-Forward Economy

 

November 2021 – New MarTech Tools Reshaping the Consumer Experience

 

V-commerce is just one of the latest marketing technology (MarTech) tools mid-market and enterprise marketing leaders have to reach new audiences and deeply engage users. We’ll look at different ways to take advantage of the new technologies and strategies for integrating these in the years ahead. 


Read More

Topics: PR tips, technology, 60-Second Impact

Corporate Comms, PR, and Marketing Employee Turnover and Staffing is Hurting Brands

Three way to get and keep your talent and how PR firms offer a competitive advantage

 

With the current voluntary turnover rate at 25% (almost double what it was three years ago) and costing an average of 33% of an employee’s annual salary to replace them, it’s time to think about retention measures for keeping your corporate communications, public relations, and marketing employees. 

Here are four tips to help retain your talent:


Read More

Topics: corporate communications, internal communications

Leveraging the Power of Social Media

Axia’s 60-Second Impact

60 Seconds of Information Impacting You and Your Fast-Forward Economy

 

October 2021 – Using Social Media to Skyrocket Your Brand

 

Time and again, the truly successful organizations and memorable campaigns have been those that went against the grain. Surviving skepticism and overcoming doubt, marketing leaders can harness their team’s unique skills to create buy-in at every touchpoint. 


Read More

Topics: shared media, social media, 60-Second Impact

Tackling Adversity in Modern Marketing

Axia’s 60-Second Impact

60 Seconds of Information Impacting You and Your Fast-Forward Economy

 

September 2021 – Adapt and Overcome the Hurdles Holding Your Team Back

 

Time and again, the truly successful organizations and memorable campaigns have been those that went against the grain. Surviving skepticism and overcoming doubt, marketing leaders can harness their team’s unique skills to create buy-in at every touchpoint. 


Read More

Topics: PR tips, 60-Second Impact

What It Takes To Get a Fourth Quarter Win

Axia’s 60-Second Impact

60 Seconds of Information Impacting You and Your Fast-Forward Economy

 

August 2021 – Building Momentum as We Head Into the Final Stretch of 2021

 

Creating a spark with your users takes unforgettable moments. From process and quality improvement to dynamic marketing strategies, the final quarter of the year gives you the chance to put it all on the line and score the big win your team has worked all year for. 


Read More

Topics: PR tips, 60-Second Impact

How to Get Your Brand Noticed All Summer Long

Axia’s 60-Second Impact

60 Seconds of Information Impacting You and Your Fast-Forward Economy

 

July 2021 – How to Get Your Brand Noticed All Summer Long

 

The summertime slowdown is a commonality among most teams. Holidays and vacations vie for consumers’ and employees’ attention alike. Here, we’ll cover a few creative, simple ways to keep your brand’s relevance just as hot no matter the month.


Read More

Topics: branding, 60-Second Impact

Forbes: C-Suite says the digital transformation is here

Axia’s 60-Second Impact

60 Seconds of Information Impacting You and Your Fast-Forward Economy

 

June 2021 – How to Take Advantage of a Dynamic Shift in Business Strategy

 

Some of the world’s best and brightest PR leaders are manning the helms at an incredible time as top regional and national companies move toward complete digital transformation. We’ll cover leveraging the power of web-based marketing like social media and investing in the digital tools your team needs now.


Read More

Topics: shared media, social media, 60-Second Impact

10 components of a strategic public relations plan

It might seem daunting to figure out where to start with a public relations strategy and program. It’s much easier with a public relations plan, but if you’ve never developed one, it might seem challenging. That’s for good reason. The craft of public relations isn’t something you learn overnight. It takes time and experience. 

 

To help you get started, we’ve provided the 10 components of a strategic PR and corporate communications plan outline here, and we’d be happy to help you take it to the next level. This 10-step plan should begin after you define what you want to accomplish and the things you want to correct, prevent, or maintain. 


Read More

Topics: PR tips, PR planning

Axia CEO Jason Mudd shares crisis communications and diversity thoughts

Reputation management relies on strong inclusion efforts.

 

An organization’s reputation doesn’t just depend on provided services, customer relations, and public communications. Diversity and inclusion, both within the organization’s workforce and in the work it does, is an integral part of a company’s image. 


Read More

Topics: reputation management, crisis communications

Liked this blog post? Share it with others!

   

Comment on This Article

Blog Subscription

Recent Posts

Popular Posts

Categories