PR Hack of the Week

Build relationships with journalists.

Reporters will be more inclined to open your emails if they have a personal relationship with you. Take time to connect and network with journalists to ensure they recognize you and want to help get your pitches out to the public. Pro tip: ask out for coffee, they’ll almost never say no!

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Get your pitch emails opened.

Reporters receive countless emails a day. Let yours stand out by including an interesting fact about you or your business. <For example, > It may help you get your email noticed.

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Pay attention to media response.

Notice how long it takes reporters to respond to your news pitches. Notice what type of headlines receive the best response. Revise as you go to get the best results!

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Timing is key.

News can break at any time of the day. Be prepared to be able to pitch at all hours in order to get your stories out at the appropriate time.

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Pay attention to media response.

Notice how long it takes reporters to respond to your news pitches. Notice what type of headlines receive the best response. Revise as you go to get the best results!

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Utilize HARO & ProfNet.

Get updated immediately when a journalist is looking for an industry expert on a topic. If you dedicate a few minutes each day, your company will find opportunities for brand awareness.

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Make sure you prep before a news appearance.

Media coverage featuring your company or CEO is a good reason to send a special email newsletter – before, during, and after the media appearance. “Be sure to look in this month’s issue of _____ magazine on newsstands Friday for …” and “Tune in to NBC tonight to see our company featured on …”

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Whatever you fear the most is what you most need to do.

Whether it was Ralph Waldo Emerson or Tim Ferris who said it, the bottom line is it’s true. It might be pitching media, writing a blog post or a proposal, or having a difficult conversation. Whatever the case is, start your day with whatever you fear most. After confronting your fears, you’ll feel gratified and you will see an increase in productivity.

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How many characters should meta descriptions and page titles be?

  • Meta descriptions should be no longer than 300 characters (and, in fact, ideally no longer than 155 characters) in length and should be relevant to the page.
  • Page titles should be no longer than 70 characters in length and should not repeat keywords.


Improve your meta descriptions and page titles to improve your SEO.

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APPLE USERS: Do you love to-do lists and marking things off as you complete them?

Here’s a super simple hack to start crossing things off on a Google Docs checklist. Press command+shift+X to cross something out. Ahh, the satisfaction.

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