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PR Hack of the Week

Create relationships with journalists

 

Create strong relationships with journalists by always being available and trustworthy, being willing to pay things forward, and having stories that’ll appeal to their audiences.

 

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Topics: earned media, news media

A successful media pitch focuses on the audience

 

Want to increase the chance of a media outlet picking up your company’s pitches? Ensure that there’s something the audience will care about in the story. If there’s nothing in it for them, such as the content being noteworthy to them or having an impact on their lives, then journalists aren’t going to consider your pitches.

 

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Topics: earned media, news media

PR firms can't guarantee media coverage

 

Unless a PR firm owns a media outlet, you won’t get guaranteed media stories from them. If you do want guaranteed coverage, buy an ad. Otherwise, have a reliable and experienced public relations firm or staff to make great media pitches for your company.

 

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Topics: earned media, news media

Don’t accidentally burn bridges after appearing in a media story

 

Having your company appear in the media is great, but be careful when thanking the journalist who wrote the story. Thank them for including your company in their story, but don’t give them thanks for promoting your company, department, or product.

 

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Topics: media relations

Create a usage policy for AI-generated content

 

Before using content made by an AI for public relations, it’s critical your company develops a comprehensive and ethical AI usage policy. This ensures your company isn’t unethically using AI.

 

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Topics: PR tips

Try using AI for more effective public relations

 

Your company should investigate and experiment with using artificial intelligence. It can help improve how your company does public relations, such as making content creation easier.

 

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Topics: PR tips

First impressions are everything

 

First impressions are extremely important because you don’t get another chance to make one. Always put your best face forward.

 

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Topics: PR tips

Be ethical

 

People are more likely to do business with someone who is trustworthy. The code of ethics for PR should never be violated.

 

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Topics: PR tips

Stay positive

 

Everyone goes through bad days or rough patches, but try to stay positive! Having a positive outlook on a rough situation can help you overcome obstacles and give you a new perspective on the issue.

 

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Topics: PR tips

Piggyback on old ideas

 

Sometimes instead of creating a new idea, you can take an existing idea and edit it to fit what you need in the present.

 

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Topics: PR tips

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