PR Hack of the Week

Tell a story in 60 seconds.

PR professionals tell the greatest stories. Advertising has to tell a story in 30 seconds. We tell stories on video, editorial magazines, and social media to create an emotional commitment to a brand.

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Set a Youtube standard

Treat your Youtube channel as an extension of yourself. It should be as refined and professional as you. Make sure to include thumbnails for all your videos and ensure you provide quality content. Remember, lighting, background, and sound quality is paramount in producing high-quality content.

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Understand the communications mix

With the world being digital, the core focus for PR is still earned media. To understand the mix, we need to understand the context of paid, earned, shared and owned media to channel the best contributions and exalt a brand’s narrative.

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Create goals and objectives

For a successful PR strategy, you must lay down the proper foundation. Know your goals and objectives. Without them, you will lack purpose and direction, which could hinder your entire strategy.

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Keep your eye on current trends

It's essential to stay informed with the latest trends circling online communities. Lacking awareness could lead to missed opportunities to connect with the public or make strategy changes.

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Remember to use “normal speak”

Chances are day-to-day when you’re making your social post or sending out that email, you probably aren’t speaking to high-level C-Suite professionals with a fine-tuned technical vocabulary. You’re speaking to a normal person. Be relatable, be human. Phrase your writing the same way you would if you were having a conversation with your audience in person, on a level that everyone can simply understand. You will enjoy writing more and your audience will enjoy reading more.

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Build your content

You have successfully created consistent and engaging content for your company, and you can take it a step further by building a web of content. For each blog produced, link additional digital materials that align to your goals. This will keep your viewers interested and glued to the company website.

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Be clear, concise, and brief when writing

In PR writing, don't get lost in all the fluff. Your audience will appreciate and receive your messages more if you write in a way that conveys your message clearly and gets straight to the point. No one likes content that drags on, so make it brief.

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Practice the one-breath test when writing

If your blog, social post, or email is full of block text, you’re already asking for a lot of attention from your audience. Adding long-winded sentences into the already long paragraphs is only asking for them to tune out. Whether it be a 30-minute blog read or a quick social post, if your sentence takes more than a breath to say out loud, consider editing it down for concision or breaking it up into two sentences.

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Invest in social media marketing and management platforms

Stay organized and active on all social media platforms with management databases. One example is Hootsuite where you can schedule future posts on multiple platforms and monitor engagement to meet your social media marketing goals.

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