PR Hack of the Week

Make sure you prep before a news appearance.

Media coverage featuring your company or CEO is a good reason to send a special email newsletter – before, during, and after the media appearance. “Be sure to look in this month’s issue of _____ magazine on newsstands Friday for …” and “Tune in to NBC tonight to see our company featured on …”

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Whatever you fear the most is what you most need to do.

Whether it was Ralph Waldo Emerson or Tim Ferris who said it, the bottom line is it’s true. It might be pitching media, writing a blog post or a proposal, or having a difficult conversation. Whatever the case is, start your day with whatever you fear most. After confronting your fears, you’ll feel gratified and you will see an increase in productivity.

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How many characters should meta descriptions and page titles be?

  • Meta descriptions should be no longer than 300 characters (and, in fact, ideally no longer than 155 characters) in length and should be relevant to the page.
  • Page titles should be no longer than 70 characters in length and should not repeat keywords.

Improve your meta descriptions and page titles to improve your SEO.

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APPLE USERS: Do you love to-do lists and marking things off as you complete them?

Here’s a super simple hack to start crossing things off on a Google Docs checklist. Press command+shift+X to cross something out. Ahh, the satisfaction.

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LinkedIn Learning: Use your free 30-day trial.

LinkedIn offers a program called “LinkedIn Learning” which are videos that educate viewers on numerous subjects (ie: Social media best practices, Lead generation on LinkedIn, etc.) Set aside 30 minutes each day to consume educational videos taught by experts in a subject/field you’re interested in learning more about.

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Use Instagram and Facebook stories for quick, exciting moments.

Social media strategists recommend that you use Instagram stories and Facebook stories to share a brief moment that doesn’t require a long caption. These stories might include follower involvement like a poll, or something silly that you’d only want your audience to see on your profile for 24 hours.

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Looking for an app to help you make quick and beautiful graphics? Try your hand at the Canva app.

This app allows you to use templates for anything from a social media post to a snapchat story to an Instagram story and more. Users can customize each template to add logos and match their company’s brand colors.

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Make your news media coverage work for you.

Great news coverage mentioning your company adds credibility to your brand. Add a list of all the high-profile media outlets that have mentioned your company: “As seen on …” This is a great addition to your sales presentations and your website’s About Us section.

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Find key elements in your company news to earn more coverage.

Review the 10 elements of newsworthiness to identify the key elements in your company’s news that are important to reporters and their audiences. Through experience, we know that a good story has more than one of these 10 elements to earn coverage. It’s about aligning your story to the news elements, topics, and trends of the day – not what you want to discuss.

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Get your story out.

Self-publish your articles on:

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