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PR Hack of the Week

Punctuality is important

 

No matter the profession, you should always be on time. As the famous saying goes, “to be early is to be on time, to be on time is to be late, and to be late is to be left behind.”

 

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Topics: PR tips

Have someone look over your work

 

Someone looking over your work will more likely find improvements than you will. When you’ve been working on something for so long, it never hurts to get a second (or third) opinion. A fresh set of eyes will bring a new perspective.

 

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Topics: social media, news media, web media

Customer service is the center of what we do

 

It should be noted that customer service is at the heart of what we do and our success. We should never undermine the importance of kindness and treating people with respect while also keeping things professional.

 

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Topics: B2B, B2C

Always dress to impress

 

Your mom’s old saying still applies! It’s always important to dress professionally when engaging in any career activity. Go the extra mile, and incorporate your company colors in your wardrobe. A little branding goes a long way.

 

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Topics: PR tips

Use testimonials

 

Different from a portfolio, testimonials use previous customers' experience to vouch for you. It’s a great way to connect with your customers as they are more likely to make a decision based on a review rather than a website.

 

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Topics: shared media, owned media

Provide a portfolio

 

There’s no better way to showcase your work than to provide real work you’ve done in the past. It gives you the opportunity to show, not just tell.

 

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Topics: online public relations, web design & development

Canva is useful for more than social media graphics

 

Canva has design templates for just about everything. Do you need to make a poster? Canva’s got it. Do you need to make a proposal or report? Canva’s got it. Another bonus that Canva offers is team collaboration. It’s like Google Docs but for graphic design.

 

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Topics: shared media, web design & development, social media

Use high-quality photos

 

Using high-quality content not only looks good but makes your business appear more professional. This applies to photos, videos, graphics, and any other content that will represent your brand.

 

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Topics: web design & development

Google Analytics is important too

 

Google Analytics is a resource with endless opportunities. It provides a great opportunity to engage with consumers, conforms your brand to meet specific consumer needs, and analyze your audience.

 

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Topics: online public relations, measurement

Stay virtually connected with employees

 

Staying connected to your PR team is essential for creative collaboration, so look into using virtual meeting platforms, such as Zoom, Google Teams, Zoho Meeting, GoToMeeting, etc.

 

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Topics: internal communications

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