New platforms are always coming and going. It’s paramount you are aware of all social media markets to target your audience to the best of your ability. Don’t be afraid to venture into the unknown and explore different media outlets like TikTok.
New platforms are always coming and going. It’s paramount you are aware of all social media markets to target your audience to the best of your ability. Don’t be afraid to venture into the unknown and explore different media outlets like TikTok.
Topics: owned media, social media
For optimal performance, keep page size below 3MB. The three ways to reduce page size are:
Resize and compress your images.
Remove unnecessary custom fonts.
Remove redundancies.
Topics: web design & development
Stating goals, missions, and objectives is key to each business and project. It’s the core of what’s going on. Therefore, it is important to stand by whatever you decide on. This isn’t to say it couldn’t change as you or the company grows, but fickle changes in policy, mission statements, and messages can cause mistrust, low morale, and low faith when making decisions and getting things done. Figure out what your key messages are and stand by them as a beacon to guide you when the weather gets rough. Once you have your foundation, no matter how many times details and plans may shift and shape, you can remain on course.
Topics: internal communications
Buy Secure Sockets Layer certificates (or digital certificates) that protect websites from attacks and give visitors confidence that your site is authentic and trustworthy.
Topics: web design & development
There are a million objectives to achieve daily, but realistically, there isn’t enough time to accomplish them all. Make a list and separate it by its level of importance and its level of urgency. Pick three to five items to achieve daily. It’s not a failure to leave some tasks unaccomplished by the end of the day; they will just be moved to tomorrow. Regroup, reassess, and rebound.
It’s easy to drone out of the watercooler talk or the hour-long business meeting about something your mind is telling you could have been an email. However, even if the information doesn’t impact you, you are being presented with an opportunity to build a relationship with everyone you interact with. Repeating back to them what they said shows them you are present and comprehending their words, and repeating important information back to them at a later date shows them you cared.
It’s easy to hire workers to fill your office staff and meet your company’s needs. It takes a little bit more time to build a well-functioning, dedicated team. This is done over time through small acts, such as engaging in non-work conversations, having that Christmas party, and sending a care package when they are sick. There are daily opportunities that shine through for you to be there for your employees and for them to be there for each other. These little moments of care remind everyone that we are not cogs in a machine but human beings with lives outside of the office. This is how you build your tribe and grow your team with a cultivated sense of togetherness.
Back in the day, people used to keep a rolodex on their desks with their contacts and some personal info on the back. This was so you could remember to ask them (or specifically to NOT ask them) how their wife was doing or how their softball league was coming along. It adds a personal touch that today’s fast-paced world can negate. It’s true there are a lot of contacts and moving parts, but making the small effort goes a long way toward earning and keeping clients.
To balance the shift in the public relations industry, the need for vertical industry and specialist expertise must be met by attracting top talent. Talent must focus on project work, visual storytelling, video, and influencing strategies to change the management style of traditional public relations.
It is a competitive market, so it is important to stand out and do things that attract talented people and clients who want to get ahead.
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