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Using PR for Brand Visibility in Generative AI Answers

Artificial intelligence is becoming an important tool for research and discovery. See how your company can leverage AI to get potential customers to notice your company with what Axia Public Relations calls "AI Relations".
AI Relations Using PR for Brand Visibility in Generative AI Answers

In this guide, you'll find:

  • Why 95% of AI citations come from earned media, not owned or paid content

  • How large language models decide which brands to mention—and which to ignore

  • The role of PR in Generative Engine Optimization (GEO) and Answer Engine Optimization (AEO)

  • Why news releases still matter, and where they fit in a modern AI strategy

  • How companies across industries can proactively shape what AI says about them