Success stories are how we demonstrate our case for the power of public relations. Each business challenge is unique, so we develop custom strategies for every project and program. We provide news media, social media, and web media services for regional and national companies in a variety of industries – and the results speak for themselves.
Southern Comfort wanted to promote its brand as “the world’s largest outdoor cocktail party.” This campaign secured Southern Comfort’s celebrity chef placement on television, radio, print, and online media, as well as promoted Southern Comfort’s Tailgate Zone event. As a result, the campaign reached more than 432,000 consumers in just two days.
Money Pages hired Axia to build its brand and reputation prior to franchising nationwide. Axia lead a PR campaign and worked with news outlets on earned media. Such media coverage built the credibility the company needed to position itself as a thought-leader in the publishing, direct mail, and advertising industries.