The Public Relations Blog
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Big headlines don’t always start big. Often, a national story traces back to a small, credible mention in a trade outlet that covers the industry every day. Editors at larger publications scan those niche sources for signals — new data points, emerging players, and experts who can explain complex shifts in plain English. If your name keeps showing up there, bigger stages will likely follow.
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Topics: media relations, earned media, news media
From an exclusive club to an open marketplace, how has thought leadership evolved?
Traditionally, thought leadership required some sort of formal credentials, such as an academic position or senior corporate role, to gain access to publishing platforms. A select few individuals controlled these publishing platforms and largely decided which voices should rise above the rest. So, what changed?
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Topics: thought leadership
Discover why marketers are revamping reputation management in public relations to safeguard credibility, strengthen authority, and drive growth.
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Topics: public relations, PR tips, reputation management, B2B, CMO
Learn how social media management for LinkedIn becomes a PR growth engine that boosts authority, revenue, and AI visibility with smart strategy.
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Topics: public relations, PR tips, reputation management, thought leadership, B2B, social media
Build credibility over time by publishing high-quality articles your audiences care about.
A bylined article doesn’t always make headlines, but it builds your reputation over time. When an executive offers a clear, informed perspective in a respected outlet, it signals credibility to reporters and industry peers. And unlike reactive PR, bylines give your team the space to define the narrative on your own terms.
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Topics: earned media, news media
Congratulations, you’ve earned your company media coverage! However, the hard work doesn’t end here. The next step is promoting your success.
Here are eight ways to maximize the effects and lengthen the lifespan of your earned media coverage.
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Topics: earned media, news media
Use this 30-day scorecard to assess public relations services, including capabilities, data access, governance, and revenue attribution for growth.
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Topics: public relations, PR tips, thought leadership, B2B, CMO
Learn how SEO for PR boosts visibility, builds authority, and turns earned media into measurable revenue growth through smarter content and PR strategy.
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Topics: digital PR, SEO, PR tips, CMO, earned media
You want your PR investment tied to outcomes you can measure. But when an agency's pay depends entirely on results it doesn't fully control, you can end up with the wrong incentives instead of the right partner.
In this article, we’ll explain why pay-for-results PR can backfire and how to choose a compensation model that protects your investment and keeps your agency focused on what matters most.
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Topics: earned media, news media
In this solocast, On Top of PR host Jason Mudd discusses how public relations drives awareness, credibility, trust, and demand to create measurable business outcomes beyond media coverage.
Tune in to learn more!
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Topics: measurement, On Top of PR, solocast
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