The Public Relations Blog

Dentistry has entered a new era of digital visibility — one shaped by algorithms, automation, and artificial intelligence. Patients, providers, and even investors are now discovering dental brands through AI-assisted tools rather than traditional search.

Learn a practical framework for reputation management in public relations across AI search results, citations, knowledge panels, reviews, and corrections.

AI search is quickly becoming the first place people learn about a brand. When someone asks ChatGPT, Perplexity, Gemini, or Microsoft Copilot about your company, they get a confident answer that feels like the truth, even when it is not quite right. That answer can shape how customers, job candidates, and investors see you before they ever land on your site or speak with your team.

Learn how to adapt reputation management in public relations for the AI era with smarter monitoring, messaging, and crisis readiness for brands.

Public relations teams cannot treat reputation as a slow, once-a-year review anymore. AI tools now shape what people see, what they trust, and how quickly a story spreads, for better or worse. If you care about brand trust, you need a new way to think about reputation management in public relations.

1. PR investments to double by 2028, according to Gartner
2. Forbes: You can’t buy credibility
3. 60-second close: Earning credibility in 2026

Your organization should borrow this journalism technique for media pitches

Most corporate stories fail before a journalist finishes reading the first paragraph.

Not because the company lacks news. Not because the topic lacks relevance.

But the story lacks a “narrative arc.”

In this solocast, On Top of PR host Jason Mudd dives into why most press releases fail and how to craft news releases that capture attention, clicks, and engagement.

Tune in to learn more!

In property and casualty insurance, reputation is everything. Yet most carriers and agencies still underestimate how much their visibility and credibility now depend on artificial intelligence.

Learn how to adapt marketing and communication plans for AI search with messaging, content, and media tactics that boost trust and visibility.

Marketing and communication plans are changing fast with AI search. Search is no longer just a list of blue links. People ask full questions to tools like Google SGE, ChatGPT, Gemini, and Copilot, and they expect clear, simple answers in seconds. Those answers are shaping how buyers, partners, job candidates, and reporters see your brand.

Learn how to use PR to earn more keynote speaking opportunities, build authority, and attract event organizers through media and thought leadership.

If it’s your first time working with a public relations firm, you may not know what to expect. Based on our many years of experience in this profession, here are our top five things you should expect from a PR firm.