The Public Relations Blog

When it comes to public relations, the term “media” relates to different channels a brand might use to communicate.

Axia Public Relations focuses on earned media, shared media, and owned media. We prefer calling it news, social, and web since people are more familiar with those terms. Your company’s PR campaign should include all three categories.

Strategic insights provide valuable data to direct tactics and objectives for your public relations campaign.

Axia Public Relations specializes in news media, social media, and web media. Your company’s strategic PR plan may include all three categories.

If you’re looking to grow your book of business, use LinkedIn

Are you looking for new employees, new clients, or simply trying to raise awareness for your brand? No matter the case, prospecting on LinkedIn is easy with a little dedication.

Recently, an overseas company contacted our public relations agency looking for earned media coverage in the United States for its coupon bargain retail website.

Rethink media relations’ role in your communication strategy

Earning media coverage for your company is more difficult than ever. Newsrooms are smaller and journalists cover multiple beats and report for multiple platforms. Additionally, there are more opportunities for advertising. It’s time to rethink media relations and understand its role in your overall communication strategy.

LinkedIn now has roughly 630 million users. The social platform is growing rapidly with two professionals joining every second. Whether your company specializes in B2B sales or B2C sales, it’s critical that you understand LinkedIn.

When you say the word “but” in a conversation, people tend to dread the remainder of your sentence. This one simple word has an extremely negative connotation.

Grow your business using media contacts

When you think about how to get explosive business growth, you probably imagine your company website displaying on the first page of Google’s search results – and all the traffic that comes with that. No doubt, this is something that would do it. However, there are other ways to grow your company without necessarily being No. 1 on Google. And one of the most important is building solid media connections.

Keeping your company’s website updated is an important factor in driving traffic and revenue. According to Adobe, given 15 minutes to consume content, two-thirds of people would rather read something off a beautifully designed page than plain text. Fifty-one percent of people feel that “thorough contact information” is the most important element missing from many company websites. Thirty-nine percent of people will stop engaging with a website if images won’t load or if they take too long to load.

How to measure your strategy performance

Most companies focus their energy and resources on designing and implementing their marketing campaigns and underestimate the importance of measuring the results. It’s very important to understand that measuring your results will help you improve your future outreach campaigns.