The Public Relations Blog

Learn how to choose the right partner for crisis and reputation management to protect your brand and respond confidently under pressure.

You do not get a warning when a crisis erupts. Your organization could be trending online for all the wrong reasons by lunchtime. Whether it is a data breach, a viral video, or a leadership misstep, your response needs to be ready before the story spreads. That is why choosing the right partner for crisis and reputation management cannot be a last-minute decision.

Learn how SEO for PR boosts your visibility by signaling credibility, authority, and context across AI-powered search platforms.

You likely use search engines daily to find the most accurate, trustworthy information, and so do your potential buyers. As search engines leverage artificial intelligence, the way they rank and display content evolves. Basic keyword stuffing does not cut it anymore. What matters now is context, authority, and clarity. Public relations drives those signals, especially where AI evaluates your brand’s reputation based on who is talking about you and how often.

Learn how SEO for PR helps your brand get cited by AI tools like ChatGPT by focusing on credibility, structure, and trusted content placement.

You have likely noticed SEO does not work the way it used to. Traditional methods like keyword cramming and backlink chasing are not delivering the same results for visibility and authority. This shift is being driven by tools like ChatGPT, Gemini, and Perplexity, which influence what users see before they ever click a link.

Many organizations talk about thought leadership. Few can explain what it actually is, how it works, or why it delivers results when executed correctly.

That gap creates missed opportunities.

In this episode, AMEC’s CEO Johna Burke joins host Jason Mudd to discuss the Barcelona Principles 4.0 and PR measurement best practices.

Tune in to learn more!

Understand key differences among public relations agencies' service structures to find the best fit for your goals.

Learn how to read reviews critically and spot insights that matter for choosing a firm skilled in online reputation management.

Non-traditional media now drives visibility in AI content. Update your public relations news strategy to align with how LLMs shape search and influence.

Learn how to prepare your team and tools for crisis communication to respond quickly, earn trust, and protect your brand’s reputation.

Executives now ask: “What does ChatGPT say about us?”

Generative AI platforms and “answer engines” such as ChatGPT, Gemini, Claude, Copilot, and Perplexity increasingly act as the front door to discovery. People use them to understand companies, compare options, and check reputations.