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The Public Relations Blog

A sale is a love affair with Jack Vincent | On Top of PR podcast

Learn how sales is like developing a romantic relationship with our guest, Jack Vincent.



Our episode guest is Jack Vincent, Strategic Poet. Jack helps companies sell more effectively, from tactical questioning to killer stories.



The one with Jack Vincent on the phases you must pull a buyer through to build trust and secure the sale

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Topics: On Top of PR

What is social media?

A necessary tool to successful PR campaigns


Social media is about conversations, community, and connecting with your audience. It’s not just a broadcast channel or marketing tool. You need to be authentic and candid with your audience to make a connection. 


Social media is also known as shared media, which is user-generated content that can be shared on multiple platforms with friends, family, business associates, and buyers of your products and services. Social media users want to be informed, entertained, and connected with other users.

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Topics: PR tips, owned media, social media

Five Google results that can ruin your career

Knowing what shows up when your name is searched on Google is essential. A future employer or even a customer may read an article or a post about you. Here are five things you should avoid at all costs to save your online reputation:

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Topics: public relations, online public relations, crisis communications

How do we find a PR agency?

Conducting research and analyzing your needs


Finding a PR agency for your company can be difficult. Knowing exactly what kind of PR work you’ll need is the first step in researching companies that would be a great fit for you. Here are some things you should keep in mind when researching an agency:

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Topics: public relations, PR tips

Building your content strategy with Sherry Sanderford | On Top of PR podcast

Learn the role of content strategy and why a solid content strategy is important to your marketing and PR efforts with our guest Sherry Sanderford, public relations manager at the Wounded Warrior Project.



Our episode guest is Sherry Sanderford, public relations manager at the Wounded Warrior Project. Sherry is a strategic communications leader with extensive experience in corporate, health care, and health technology communications.



The one with Wounded Warrior Project’s Sherry Sanderford on how to engage your audience through a successful content strategy.

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Topics: On Top of PR

What size photos should I provide my PR agency, media outlets, printers, and other vendors?

Understanding image quality is essential


Sending images to a news outlet or vendor may seem like a simple task, but it’s importance can often be overlooked. The image quality you provide can affect whether or not a reporter chooses to cover your story. 


Images are measured by DPI or dots per inch. A high DPI references a high-quality photo. 

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Topics: media relations, public relations, earned media

What is news media?

A key component of the PESO model


News media is a major component of the Paid, Earned, Shared and Owned model. In fact for me, it’s my favorite part of public relations – assisting clients and companies in gaining news media. News media is often referred to as earned media, and it’s the content that third-party entities (namely media outlets) create about your company and your brand, its products, and its services. 

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Topics: public relations, earned media, news media

Ways Your PR Must Adapt for 2021

Axia’s 60-Second Impact
60 Seconds of Information Impacting You and Our Fast-Forward Economy


December 2020 – Year in Review 2020
Key Takeaways and PR Moves to Make Now


This year, we saw a tremendous upheaval for industries across the globe — perhaps none more so than in marketing. Check out the major impacts affecting marketing strategy as we move into the new year and the moves to make now to position your team for success in 2021.

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Topics: public relations, PR tips, 60-Second Impact

Sending more than one email to an outlet?

Know the best way to connect with reporters


Pitching to the media can be difficult, especially if your PR and marketing departments aren’t used to reaching out and connecting with the media on you and your company’s behalf. It can be intimidating, but it doesn’t have to be. That’s why we created the 21 mistakes you’re making when you pitch the news media – to help your team feel more comfortable and confident as they reach out to journalists. 


One mistake we often hear from companies is their teams are sending more than one email to a single outlet. This is number 12 in our list of 21 mistakes. There is a right way and a wrong way to do this. 

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Topics: media relations, news release, news media

Five questions to ask before sending corporate communications with Jason Mudd | On Top of PR podcast

Learn what five questions you should ask yourself and your team before sending any corporate communications to your audience with our host, Jason Mudd. Jason is the managing partner of Axia Public Relations.



Jason Mudd, On Top of PR host, helps companies get on Undercover Boss. He is a trusted adviser and dynamic strategist for some of America’s most admired brands. Since 1994, he’s worked with American Airlines, Budweiser, Dave & Buster’s, H&R Block, Hilton, HP, Miller Lite, New York Life, Pizza Hut, Southern Comfort, and Verizon. He founded Axia Public Relations in July 2002.


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Topics: On Top of PR

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