The Public Relations Blog

Ace an in-person news interview by following these PR pro tips

Whether you are doing a live, in-studio interview or an interview on Zoom or Skype, you must prepare for it. For in-person news interviews, these are the best ways to prepare before arrival and on the day of the interview.

Steve Boehler discusses what the CMO job consists of and what characteristics make a great CMO.

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Guest:

Our episode guest is Steve Boehler, Founder of Mercer Island Group. He’s worked with well-known brands such as Tide, Pringles and Jif.

Use punctuality to earn opportunities and build relationships

Being somewhere on time sounds simple, but it has a huge impact. Think of instances where you’ve been punctual in your personal life, such as going to a dinner reservation or a doctor’s visit. By being punctual, you prevented stress that would’ve happened if you were late. Being there on time helped make sure everything went smoothly.

Business is no exception. Punctuality can benefit not only you, but also your client and your relationship with them.

As you write content (blog posts, stories, and social media posts) with links to external websites, you don’t want long and awkward-looking URLs within your text. Those URLs don’t have to stick out like a sore thumb – you can replace them with anchor text, which is clickable text like this link to our homepage.

To determine which words to use for ultimate search-engine optimization, you need to make sure your anchor text is expressed briefly and clearly, relevant to the linked page, and specific. 

Why it’s important for a copy editor to review your content... Yes, a single grammar mistake cost one organization millions of dollars.

According to a New York Times article, drivers in Maine received $5 million because of a dispute over the Oxford comma. You may not think a single comma is important, but this case shows why a small mistake could be costly — and the importance of copy editing.

Meta descriptions offer insight into what your page offers without reading your story. Here’s how to leverage it. 

Meta descriptions are a direct search engine ranking page ranking signal. However, many writers and search engine optimization experts fail to give them the attention they deserve.

A properly optimized meta description plays a key role in attracting visitors from search engines to visit your website. They are summaries, almost like small ads, optimized to assure web surfers they are headed toward the right content, to drive more visitor action, and to increase your click-through rate. If you want your meta descriptions to act as a hook to drive user intent, you should first be aware of these three meta description optimization mistakes.

When the pandemic hit in 2020, a majority of TV interviews shifted to Zoom. The pandemic allowed TV stations and news producers to look at interviews in a new light. For a local station, the ability to conduct interviews on Zoom allows them to connect with experts in different areas without having to connect with an affiliate station to procure content for you. While you aren’t sitting face-to-face or knee-to-knee with an anchor, there are still tips and tricks you should utilize to make your Zoom interview a breeze.

Let's start with the truth: Social networks are no longer optional when running a successful company. Even if you own a small local shop, you must perform social media marketing now. 

Since every person carries smartphones and uses social media daily, social media marketing plays a vital role in the growth of your business.

Not a single social media marketing plan or idea? Do not worry! We have you covered. Read on if you want to know all about social media marketing, its benefits, and much more.

Although these may be easily confused, there is a distinct difference.

Peer reviewing, copy editing, and proofreading are three terms that are easily confused and seem interchangeable. While these roles aim to make sure writing is error-free and easy to read, there is a distinct difference among the three.

Axia’s 60-Second Impact

60 Seconds of Information Impacting You and Your Fast-Forward Economy

April 2022 – Adapting Your PR Strategy To Meet New Consumer Dynamics

Our world is rapidly becoming one that is powered by digital relationships. Public relations and communications strategies have to respond in lockstep in order to establish and maintain relevance. Today, we’ll show you some of the newest tools to use as you pivot your team.