During the COVID-19 pandemic, many companies have decided their best course of action is to suspend their ad spending and limit their PR expenditures. This could wind up being a big mistake.
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During the COVID-19 pandemic, many companies have decided their best course of action is to suspend their ad spending and limit their PR expenditures. This could wind up being a big mistake.
Topics: crisis communications
Ghostwriting is a commonplace practice in public relations and can be found everywhere, from your favorite books to the most notable speeches. But what exactly is ghostwriting?
It may be easier to start with what ghostwriting isn’t. Ghostwriting isn’t plagiarism. Plagiarism is the theft of original work with no attribution or permission given by the original author. Plagiarism is a one-route selfish and unethical act of theft, whereas ghostwriting drives down a two-way road of collaboration.
Topics: ethics
Commercial newswire services charge companies to distribute their news.
The big players in this space – at least in the U.S. – are Business Wire, Cision PR Newswire, Cision PR Web, GlobeNewswire, etc.
These are often confused with newswire services also known as news agencies.
Topics: media relations, NewsBureau
When it comes to media relations and corporate communications, PR pros should follow AP Style
Anytime you communicate with a client or customer, you make an impression on behalf of your company. You want to represent professionalism and quality of content, and your written communications are simple ways to do that.
Spelling and grammar mistakes make your company look unprofessional, sloppy, and uninterested. If you don’t ensure all your written communications are error-free, it looks like your company didn’t put forth the time and effort to produce its very best work. Clear, consistent copy editing improves your company’s corporate communications.
Topics: copy editing, communications
Earned media is the coverage your company gets without paying for it. This isn’t done through self-promotion or advertisements nor posting news releases on PR newswires.
Earned media shouldn’t be confused with paid media, which would be paying influencers or running social media ads. It is distinctly different from owned media as well, which is the attention your company’s website attracts.
Topics: earned media, news media
Sending a perfect media pitch can feel like a balancing act. Structure and timing are everything. To avoid becoming a mere drop in an ocean of emails, here are nine media pitching tips directly from journalists, according to PR software Muck Rack’s research.
Topics: media relations, news media
In most cases, Facebook can be a delightful asset to your company, generating goodwill between you and your customers or generating strong leads that allow the inbound marketing strategy to fall perfectly into place. However, at times, Facebook can breed negativity.
When that happens, you don’t want to waste time being unprepared.
Topics: crisis communications, social media
Tell stories instead of just stating facts.
Imagine you’ve finally got a good pitch ready to send to the media. You’re well prepared, and now it’s time to get that phone call done. Despite hitting it off with the media contact, your contact ultimately declines to run the story. What happened? You did everything right; you had the main point and some facts to go with it to give context.
Topics: media relations, news media
When it comes time to give the breakdown of a story in writing, news releases are usually sent. Long and filled with information, they’re viewed as the best ways to get a story to the media. But are they really the best way? Your legal team and, most importantly, reporters don’t like them when they’re for medium or smaller stories. Reporters prefer having information to base their own writing off of instead of simply publishing a news release. If the people actually working with your news releases don’t like them, then what should you do?
Topics: media relations, news release, non-profit, news media
SERP is a buzzword used in the digital marketing space. Do you know what it means?
Search Engine Results Page is the web page rendered by search engines like Google to the searchers with a list of relevant URLs answering their search queries.
The search engine algorithm walks through millions of websites to generate the SERP with best-matching results. The idea is to present search results that are in close sync with the user’s search intent.
Every search engine has a unique algorithm and displays two primary types of search results on the SERP.
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