The Public Relations Blog

What’s the difference between social media reach, reactions, and clicks?

Measuring your social media pages based on reach, reactions, and clicks is a must when evaluating your ROI. Building a company social media page isn’t something you do for fun; it’s to connect with your customers. Your ROI from social media comes from generating new customers based on your social pages. These measurements reveal the initial steps followers take as they interact with your brand. When you understand these metrics, you are able to understand your audience and what they do with the content you share on social media. For this reason, you’ll want to make sure your company has developed a successful social media strategy.

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Topics: social, social media

4 reasons why your company should have its own podcast

Podcasting continues to be one of the fastest-growing media platforms. Podcasts provide entertainment, education, and much more. They’re an efficient way to consume information (you can listen anytime and while you do other things), and they’re relatively easy to produce. By now, you’ve probably listened to a podcast or overheard someone describing one. You may even have several that you listen to regularly. 

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Topics: social media, web media

Axia Public Relations promotes Clarissa Schearer

Axia Public Relations promoted Clarissa Schearer to public relations associate. She works closely with regional and national construction, home services and professional services clients. Using news, social and web media, she helps clients build awareness, trust and consideration with their target audiences. Prior to joining Axia in August 2019, she had years of retail, theme park and quick service restaurant experience. 

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Topics: agency news

What's the difference between on-site and off-site search engine optimization?

When analyzing a webpage for ranking, search engine algorithms look into what the page is about and how popular or authoritative its website and domain are. 

A website ranks for all the factors present on it, including content, keywords, meta title and description, videos, and images. Off-site factors, like backlinks, social signals, and outreach, determine how high it will rank on the search engine results pages (SERP).

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Topics: featured, SEO, web media

4 things journalists want you to know

Recently, I attended a PRSA chapter’s Media Roundtable event where 12 journalists from different outlets and backgrounds gathered to give insight and best practices to public relations professionals. While all journalists have their own preferred way for you to pitch them – and it depends if their outlet is print, online, or broadcast TV – there are some similarities that PR pros should know.

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Topics: media relations, featured, PR tips, media, news media

The jig is UP! Your company is officially unofficial :(

As Facebook removes gray badges, find out what urgent updates your marketing team must make

 

A feature that Facebook introduced almost five years ago is now gone from the social media platform. You could once identify verified business pages by their small gray check mark; however, as of October 29, 2019, that feature is no more. Why now? Don’t Facebook users want to know which companies are credible?

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Topics: featured, owned media, social media

The streak is over: After 63 months of zero employee turnover, two employees move on

It may seem strange for a company to announce employee turnover, yet after 63 months of zero employee turnover, our PR agency is celebrating.

We're very proud of this streak and simultaneously happy for these two individuals to find new homes with new employers and new opportunities that better fit their needs.

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Topics: agency news

This company knows how to engage a PR agency

Here's how to approach a PR firm and create a long-lasting, beneficial partnership.

Many companies would benefit from a real-life example of how to properly engage a PR firm. 

 

Most companies try to approach hiring a PR agency (or any creative or professional services firm) the same way they buy office supplies: in bulk. This technique gets a company a commodity PR agency. And then the company wonders why the relationship is cold, the ideas aren't creative, and the results are flat.

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Topics: PR tips

Axia awards $2K PR college scholarship to Careri

PR agency presents its annual PRSA Foundation scholarship at PRSA's ICON in San Diego

 

SAN DIEGO – Axia Public Relations presented its $2,000 PR scholarship at the Public Relations Society of America's international conference in San Diego.

 

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Topics: agency news

How to use Google Docs to collaborate more efficiently with your team and your PR agency

Axia Public Relations uses and highly recommends Google Docs for seamless collaboration among your team members and with anyone you need to work with. Google Docs minimizes frustration and the time your team wastes on back-and-forth emails – each with unique attachments requiring everyone to manage different drafts, editions, and revisions. Our clients all over the globe love how easily and quickly they can work with us, mutually making real-time updates, reviewing revision history, making and approving suggestions, and collaborating instantaneously through the comment and chat features.

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Topics: PR tips

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