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The Public Relations Blog

We frequently blog about the latest public relations corporation communications, and marketing topics, tips, and trends. Our blog is one of the 100 Best Public Relations Blogs, according to FeedSpot. Please help yourself to our insights and be sure to subscribe to our weekly blog notifications.

Know your audience and plan

  1. How to make an iconic brand uncool — Nike’s CEO fiasco
  2. Proposed AI regulations showcase the need for clear AI policies
  3. 60-second close: It’s time to secure your 2025 PR strategy

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Topics: 60-Second Impact, artificial intelligence

David Triana joins Axia Public Relations as director of media relations

Triana is the top media relations professional in the U.S., according to Qwoted.

 

ORLANDO, Fla. – Axia Public Relations is proud to announce David Triana as its director of media relations. Widely regarded as the top media relations professional in the U.S., according to Qwoted, Triana brings a wealth of experience and an unmatched media hit rate to Axia. He joined in May and is a vital asset for clients seeking impactful and strategic media coverage.


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Topics: agency news

Big developments at Axia Public Relations

New capabilities, new clients, and new successes.

 

Thanks to you and our growing team, this has been a fantastic year for Axia Public Relations. And our third quarter is off to an incredible start! 

 

Big things are happening at Axia as our strategic capabilities and PR agency team expand. We’re excited and gratified to share the news with you today.


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Topics: agency news

The important role of internal communications

In this episode, Linda Beltran joins On Top of PR host Jason Mudd to discuss the importance of internal communications. 

 

Tune in to learn more!


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Topics: internal communications, On Top of PR

Navigating the storm: What MrBeast should do next to protect his brand

MrBeast, one of YouTube’s biggest stars, faces challenges that could damage his reputation and brand. He’s in the spotlight for a lawsuit involving his Beast Games production, accusations of mistreatment, and declining engagement levels. 

 

While MrBeast (whose real name is Jimmy Donaldson) has weathered controversies before, this situation presents more complex problems. In this post, we’ll identify the issues and outline the steps Axia Public Relations would recommend if MrBeast were our client.


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Topics: crisis communications

How to improve your media pitches with Jason Mudd of Axia Public Relations

In this solocast episode, host Jason Mudd discusses how to improve your media pitches and craft news releases journalists will notice.  

 

Tune in to learn more!


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Topics: earned media, news media, On Top of PR, solocast, artificial intelligence

Best practices for producing PR events

In this episode, Alfredo Garcia joins On Top of PR host Jason Mudd to discuss best practices for producing PR events. 

 

Tune in to learn more!


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Topics: media relations, earned media, news media, On Top of PR

Strategize now to secure future wins

  1. Build a fourth-quarter plan like the NFL
  2. Billionaire buy-ins: Invest in stakeholder strategies 
  3. 60-second close: Opportunity favors pros who prepare

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Topics: corporate communications, B2B, 60-Second Impact

How Axia’s community involvement helped create an Olympian

Twenty-two years ago, Axia helped a small, passionate group in Fernandina Beach, Florida, accomplish their mission: raising $500K to build a skate park.

 

Operation Skate aimed to give the community a free, fun, and safe place to skateboard, roller skate, and ride motocross bikes. But the park ended up shaping a top U.S. skateboarder and Olympic hero. 


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Topics: agency news

What is search box optimization?

When used correctly, this optimization technique is capable of landing your company in front of 71% of searchers.

 

Axia Public Relations is excited to help businesses and professionals win with a new innovative search engine optimization technique called Search Box Optimization. This little-known capability allows companies to appear directly in search predictions and dominate their competition. But what is this optimization technique, and how can your company use it?


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Topics: digital PR, owned media, web media

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