The Public Relations Blog

From personalized search results to automated news reporting, artificial intelligence is changing how we interact with search engines and consume news. Understanding this is crucial for companies looking to stay ahead.

Brands love leveraging holidays for promotions. Presidents’ Day, however, presents unique challenges, especially in today’s politically charged climate. How should brands approach their Presidents’ Day messaging in 2025?

At Axia Public Relations, we advise companies on corporation communication, reputation management, and crisis communication. Here’s our take on how brands can navigate Presidents’ Day marketing without alienating customers.

In this episode, Nicole Scarbrough joins host Jason Mudd to discuss data analytics for social media growth.

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Guaranteed media is a form of advertising.

Promises of quick results constantly bombard companies. Among these are publicity shops posing as PR firms who offer “guaranteed media coverage” in high-profile outlets like Forbes, Entrepreneur, and Inc. While this may sound appealing, especially to companies new to public relations, offers like these often come with hidden pitfalls that can harm your brand’s reputation and credibility.

1. CNN lays off over 200 staff after viewership decline
2. Rise in cyberattacks makes advanced crisis communication planning critical
3. 60-second close: Adaptation and forethought are PR priorities

Social media plays an essential role in sharing news today, but earned media still holds immense power. When a news story mentions a brand, it often leads to a flurry of social media activity. Media coverage can spark conversations, shares, and engagement, driving a brand's visibility sky-high.

When choosing a PR firm, it's crucial to know what sets one apart from another. Many firms offer similar services, but at Axia Public Relations, we pride ourselves on delivering benefits you won’t find elsewhere.

In this episode, Jennifer Radke joins On Top of PR host Jason Mudd to discuss the evolving landscape of social media marketing careers, professional certification benefits, and strategies for combating burnout in the industry. 

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Creating a strong online presence is crucial for any company, and one way to do this is by setting up a Google knowledge panel. These panels appear on the right side of Google search results and provide quick, important details about your company. They help potential customers learn about you at a glance.

Are you looking for an affordable way to boost your online presence? Pay-per-click services are a crucial strategy for expanding your reach. The numerous benefits of PPC services help companies of all sizes increase their visibility, attract more qualified leads, and see a higher return on investment.