The Public Relations Blog

In this episode, Ron Culp joins host Jason Mudd to discuss why business acumen now outweighs writing skills in PR hiring, the three stages of a corporate PR career, and five practical ways to build business acumen at any career stage.

 

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Topics: corporate communications, On Top of PR

Learn how reputation management in public relations strengthens trust, supports premium pricing, and drives revenue through earned media and authority building.

 

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Topics: public relations, reputation management, crisis communications

Learn how to evaluate revenue risk by scoring public relations agencies on crisis readiness, reputation resilience, and AI visibility.

 

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Topics: public relations, SEO, PR tips, reputation management, crisis communications, B2B, earned media, AI Visibility

In this episode, Jessica Barber Scott joins host Jason Mudd to discuss how public relations professionals can move beyond impressions and advertising value equivalency to measure outcomes and impact, build measurement frameworks around business objectives, and use AI without losing the human judgment a CFO relationship requires.

 

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Topics: On Top of PR, artificial intelligence

Use this due-diligence scorecard to vet a PR agency, spot red flags, confirm KPIs, and validate results in 30/60/90 days.

 

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Topics: public relations, reputation management, crisis communications, branding, B2B, agency news

See how reputation management in public relations guides deal desks to reduce discounting, lift renewals, and negotiate better procurement outcomes.

 

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Topics: public relations, reputation management, B2B

You work hard to earn media coverage, and missing a link back to your site doesn't mean the coverage failed you.

 

A respected outlet covers your company, product, or latest announcement — but then you notice the story doesn’t include a link back to your website. It can feel like the coverage came up short, even when it delivers exactly what a link can't: third-party validation of your brand.

 

This post explains why credible outlets handle links this way and what that means for setting realistic expectations around earned media.

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Topics: media relations, earned media, owned media, news media, web media, raising awareness

Learn how clear decision rights, service-level agreements, and handoff metrics can reduce channel conflict and accelerate revenue growth.

 

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Topics: public relations, PR tips

Learn how leaders and employee advocacy influence social media and reputation management, boosting trust, authority, and revenue without added risk.

 

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Topics: public relations, PR tips, reputation management, thought leadership, crisis communications, B2B, social media

You don't control the wording when a journalist covers your brand — and expecting otherwise can cost you the coverage you worked to earn.

 

You land the story you’ve chased for months. A respected outlet covers your product or your trademarked framework — then the article skips your trademark registration symbol (®), swaps your preferred wording for a generic term, and never links back to your site. This post explains why credible outlets handle trademarks this way and what it means for expectations around earned media.

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Topics: earned media, news media