The Public Relations Blog

Axia’s 60-Second Impact

60 Seconds of Information Impacting You and Your Fast-Forward Economy

September 2022 – Brands Capturing the Audience With Strategic PR “Stunts”

PR “stunts” have somewhat of a bad reputation around them. However, a disruptive campaign that’s wildly creative has shown time and again just how powerful it can be for generating buzz. Here, we’ll look at two examples from brands relying on the concept of stunt marketing to explode visibility even beyond their traditional audience.

Stories that affect more people are more likely to earn media coverage.

Impact: What comes to mind when you think of this word? An asteroid impact, maybe? Something powerful — physically and emotionally? Think about the asteroid metaphor: A huge event like that would affect many people — virtually everyone on Earth. You’d want to see that in the news before it happened, right? That’s because the event is not just literally an impact. The event has impact, meaning it affects a great number of people.

Take your social media account to the next level by using LinkTree to add an easy way for consumers to navigate your resources.

Instagram has evolved from much more than a simple photo-sharing social media. Companies now use it to market their products, advertise their success, and spread their name. One downside of using Instagram for business is any information in photo captions just displays as text. The only way to add clickable links to your page is in bios and story posts, and these methods have drawbacks.

Now that you know what your consumer wants, you have to interest them in your story. The way to do that is to introduce a problem. Why? Because consumers love to solve problems.

In every great story, there is a character who battles a problem. In order to successfully tell a brand’s story, you must incorporate the problems or issues that consumers will come across that the brand can help solve. These problems will allow consumers to relate to the brand and to truly begin the “storytelling” process. Without consumer problems, how would you communicate the effectiveness of your products or services? You wouldn’t be able to because a story without a problem or “plot” isn’t a real story.

In this episode, Allison Fitzpatrick from Davis+Gilbert LLP joins host Jason Mudd to discuss the top 10 advertising topics to look out for. Tune in to learn more about NFTs, cannabis marketing, children’s advertising and privacy, sponsorships, endorsements, NIL, environmental marketing, automatic renewal, made-in-the-USA claims, and automatic renewal.

How to determine what your consumers want and need from your brand

Your StoryBrand BrandScript begins with a character. This is because “a story only [begins] when we define something our customers want.” Without a character, you leave customers waiting for the story to start. 

To define what your consumer wants from you, you must ask yourself these questions: Who are they? What do they need and want? What is their ultimate goal?

As PR, marketing, and communications employees, your work constantly demands your attention. It doesn’t matter if you're at your favorite coffee shop, the library, or shopping downtown; in this fast-paced industry, you have to act quickly. So, there are many times where you have to finish up some work, send some emails, or post content from a location other than your home or office. That brings up the issue of using unsecured Wi-Fi. When sending company or confidential information, you need to be aware of the Wi-Fi you're using.

PR is a measurement sport, and you must embrace numbers to prove your success and be competitive.

Many people think of public relations as just crisis management and a simplified form of marketing. For decades, people with an interest in marketing went into PR because they didn’t like math and didn’t want to talk about numbers. This is a common misconception about PR and what PR professionals actually do. PR has many aspects – a main one being that we want to increase visibility and awareness of your company and brand. This can persuade consumers to purchase your product or service and spread your company’s name.

So many companies waste a large amount of money on marketing, but what if we said you didn’t have to do that to be successful? Follow this BrandScript series to see how you can do that in a short, seven-part framework.

In this solo episode, Jason Mudd explains why he thinks the modern PR industry is a train wreck. After giving a brief history of the industry, Jason explains that PR professionals are relying too much on earned media, expanding their scope of work too much, letting non-PR experts take lead in PR efforts, aren’t thinking big enough, and are incorrectly measuring PR. 

Tune in to learn what you can do to help fix this mess!