The Public Relations Blog

Learn how earned media and AI citations work together to strengthen brand authority, improve AI visibility, and support measurable business outcomes.

 

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Topics: PR tips, earned media, artificial intelligence, AI Visibility, AI and PR

Learn how news releases can support earned media and AI citations to build authority, improve visibility, and support marketing goals.

 

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Topics: public relations, PR tips, news release, branding, news media

In this episode, Shelley Spector, founder and CEO of the Museum of Public Relations, joins host Jason Mudd to share what PR pioneers can still teach today’s communicators.

 

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Topics: public relations, PR tips, earned media, On Top of PR, artificial intelligence

Learn how to get cited by ChatGPT with an earned media proof stack that strengthens authority, trust, and AI visibility through credible coverage.

 

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Topics: PR tips, reputation management, artificial intelligence, AI Visibility, AI and PR

Learn how public relations ROI measurement reveals business impact beyond media impressions, helping teams connect PR efforts to growth and brand authority.

 

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Topics: digital PR, public relations, PR tips, measurement, PR measurement

A critic with a huge audience can send thousands of strangers to your reviews and phone lines in minutes, so your response plan needs to exist before the post does.

 

A celebrity's complaint about a Brooklyn shop reached millions of followers within minutes, and the shop's team absorbed the fallout. Your brand faces the same exposure when any large account targets it. This post shows you how to respond to a viral brand attack with a three-step plan that protects your reviews and your reputation.

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Topics: reputation management, crisis communications, shared media, social media

In this episode, Mari Considine, chief brand and marketing officer at Acenda Integrated Health, joins host Jason Mudd to discuss how to reach Gen Z, millennials, Gen X, and baby boomers with one brand promise.  

 

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Topics: web marketing, On Top of PR

Learn how a crisis communications plan differs from a crisis playbook, and use both to prepare for faster, more consistent responses.

 

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Topics: public relations, PR tips, reputation management, crisis communications

Learn how public relations for home services franchises builds brand authority, strengthens local trust, earns media coverage, and supports scalable growth.

 

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Topics: public relations, reputation management, crisis communications, online reputation management, AI Visibility

In this episode, former Goldman Sachs partner Mike Ryan, CEO and co-founder of Bullet Point Network, joins host Jason Mudd to discuss the trust problem at the heart of AI, why trust is now the biggest barrier to enterprise AI adoption, and how you can keep human judgment in control of AI output.

 

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Topics: On Top of PR, artificial intelligence