The Public Relations Blog

In this episode, Richard Shotton joins host Jason Mudd to discuss the behavioral science behind some of the world’s most successful brands and how to apply those principles in marketing and PR. 

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A guide to protecting multi-location brands in today’s digital battleground.

Negative online reviews are inevitable, especially for restaurant and hospitality brands with dozens or hundreds of locations. But how you respond makes all the difference.

Why marketing leaders must move PR from a "soft brand play" to a measurable growth function that stabilizes pipeline and improves win rates.

Stop treating earned media as a post-campaign recap and start integrating it into your quarterly dashboards, CRM tracking, and cross-functional sales syncs.

Public relations belongs in the same room, same meetings, and same dashboards as demand gen, product marketing, and sales. If your PR updates live off to the side in a feel-good “coverage recap,” you are leaving money and focus on the table. PR can and should be part of how you plan for pipeline, forecast revenue, and decide where to invest.

Mistakes happen. A quote gets trimmed a little too much, and the meaning isn’t as clear or completely changes. A statistic is printed incorrectly. A headline lands in a way that makes you wince. You feel pressure to get it changed ASAP.

In this episode, Carly Roszkowski joins host Jason Mudd to discuss ageism in the workplace, how it affects job seekers over 50, hiring bias, and strategies for multigenerational teams.

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Public relations has always shaped how organizations are perceived. Now, in the era of artificial intelligence, PR also shapes how machines understand organizations. For cybersecurity companies, this evolution isn’t optional — it’s existential.

Discover why PR is key to effective marketing and communication plans, boosting authority, pipeline, and measurable revenue results.

Learn a CFO-ready model to quantify earned media using incrementality tests, share-of-search, and synthetic control with public relations services.

Most media pages are designed for the brand, not for journalists. They’re filled with marketing language, outdated and irrelevant links, broken images, or PDFs buried behind four clicks. Then companies wonder why reporters don’t use them or why the coverage they earn doesn’t get the facts right.