The Public Relations Blog

AI tools now favor trust signals like earned media. Learn how AI relations help your brand earn visibility through credibility, not keywords.

Discover how a well-crafted Instagram bio builds trust, supports media efforts, and strengthens audience engagement in social media management.

In a courtroom, even the most confident witnesses often get the story wrong. They remember what they think they saw — not what actually happened. The same problem happens in marketing every day.

Companies ask new customers, “How did you hear about us?” and then take those answers at face value. Unfortunately, people are unreliable narrators of their own buyer journey. Human memory isn’t a recording; it’s a reconstruction.

As a result, marketing teams build reports, dashboards, and even budgets on faulty self-reported attribution — and that can lead to costly, misleading conclusions.

Shape stronger award entries by using public relations services to tell compelling stories and boost long-term brand visibility.

Discover how LinkedIn polls may harm your brand and learn credibility-boosting strategies for effective social media management on LinkedIn.

As Google prioritizes trust, a strong AI relations strategy helps your brand earn long-term visibility through credible, validated content.

Recently, I was interviewed by a leading enterprise technology publication about the lessons corporate leaders can learn from the AWS outage. The conversation revealed something every brand — not just cloud providers — should take seriously: Crisis communication is as critical as technical resilience.

Consistency on LinkedIn isn’t frequency. Learn how social media management on LinkedIn builds visibility through message alignment and trust.

For more than two decades, public relations has shaped how the media, investors, and consumers perceive companies. Today, the same principles that once influenced headlines and search rankings are now teaching artificial intelligence what to believe about brands. This new reality has given rise to a discipline Axia Public Relations calls content reputation engineering — the practice of shaping, protecting, and enhancing how generative AI systems understand and represent your company.

In this episode, Jamie Shibley, CEO of The Expressory joins host Jason Mudd to discuss how to strengthen relationships through thoughtful, strategic corporate gifting.

Tune in to learn more!