The Public Relations Blog

Join our workshop: ‘Building and Leveraging a LinkedIn Profile’

LinkedIn now has roughly 630 million users. The social platform is growing rapidly with two professionals joining every second. Whether your company specializes in B2B sales or B2C sales, it’s critical that you understand LinkedIn.

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Topics: Social media

Why you should use "and" and avoid "but" in your corporate communications

When you say the word “but” in a conversation, people tend to dread the remainder of your sentence. This one simple word has an extremely negative connotation.

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Topics: PR Tips, Communications

3 reasons why your company needs media relations

Grow your business using media contacts

When you think about how to get explosive business growth, you probably imagine your company website displaying on the first page of Google’s search results – and all the traffic that comes with that. No doubt, this is something that would do it. However, there are other ways to grow your company without necessarily being No. 1 on Google. And one of the most important is building solid media connections.

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Topics: Media Relations, Earned media

Register for our webinar: 10 tips to improve your website

Keeping your company’s website updated is an important factor in driving traffic and revenue. According to Adobe, given 15 minutes to consume content, two-thirds of people would rather read something off a beautifully designed page than plain text. Fifty-one percent of people feel that “thorough contact information” is the most important element missing from many company websites. Thirty-nine percent of people will stop engaging with a website if images won’t load or if they take too long to load.

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Topics: Webinar, Web Design & Development, Owned media

3 outreach campaign metrics that will double your success

How to measure your strategy performance

Most companies focus their energy and resources on designing and implementing their marketing campaigns and underestimate the importance of measuring the results. It’s very important to understand that measuring your results will help you improve your future outreach campaigns.

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Topics: Measurement, Strategy

Which type of client are you?

3 personas that describe the client/agency relationship


In the last 17 years, Axia Public Relations has worked with many of America’s fastest-growing and most admired brands. We’ve identified three types of clients, based on their needs, and which of those types we work best with. When qualifying new companies as potential clients, we ask which persona they relate to most, so we understand how they prefer to communicate and what their priorities are.

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Topics: Public Relations, FAQ, Communications

3 ways good PR habits improve your search engine optimization

How to easily boost your company’s SEO

Many companies want to believe that search engine optimization is a thing of the past. This is far from true. Google changed its algorithm. So, while SEO has changed, it remains a critical factor in your company’s ranking on Google.

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Topics: SEO, Owned media

A hidden LinkedIn tool that’ll get you hundreds of connections

How to optimize networking opportunities with LinkedIn

LinkedIn is a social platform that helps people define themselves as professionals. Users create a personal profile that they can use to connect with other colleagues, associates, or professionals in their industry, area, and beyond. Hopefully you have an account set up already; if you don’t, you should.

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Topics: Shared Media

How to triple your company’s Instagram following in 1 month

Generate more leads on Instagram

Instagram is a social media phenomenon no digital marketer can ignore. With 1 billion active users, Instagram is a dynamic visual medium that is highly effective in attracting new leads and converting them into customers. Instagram’s popularity makes it a highly competitive environment too. Thousands of companies are competing for a split second of potential customers’ attention.

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Topics: Shared Media

3 tips for an effective content strategy

How content can help your company thrive

For your company’s content strategy to be successful, it must result in content that educates your audience, establishes your authority in your industry, and increases your brand awareness. You need content that converts. How can you cut through the noise and draw attention to your brand?

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Topics: Inbound Marketing, Owned media, Strategy

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