Explore the benefits of an outside PR agency versus managing an in-house PR department
Admit it. At some point over the years, you’ve received a proposal from a public relations agency and thought, “I can hire someone in-house for that!”
And even if you didn’t think that, someone else in your organization did. I often find this to be the case among junior level staff or even senior staff who don’t have access to the full operating costs of a company. In which case, it’s important to understand the true costs of employment and the value of outsourcing.