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The Public Relations Blog

We frequently blog about the latest public relations corporation communications, and marketing topics, tips, and trends. Our blog is one of the 100 Best Public Relations Blogs for 2023, according to FeedSpot. Please help yourself to our insights and be sure to subscribe to our weekly blog notifications.

Analyzing media pitches to improve company outreach

Here are the key takeaways, tips, and trends from analyzing media pitches to improve your company’s outreach.


An extensive analysis of over 14 million pitches sent to journalists over the past year reveals several noteworthy trends and best practices that PR professionals should know. By understanding when and how reporters prefer to be pitched, you can refine your own media outreach strategy for greater success. 

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Topics: media relations, earned media, news media

The difference between communications and communication in PR

Industry professionals should stop using these two words interchangeably.


A “communications strategy” or a “communication strategy.”  Your company’s “corporate communications department” or “corporate communication department.” 


It’s all the same, isn’t it? Not exactly.

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Topics: PR tips

6 easy ways PR agencies can start using AI

Editor’s note: This article was produced using automated technology and then edited and verified for accuracy by a member of Axia Public Relations’ editorial team. 


As technology continues to evolve, PR agencies should look for ways to stay ahead of the curve. Artificial intelligence is becoming increasingly popular and accessible, and we’ve seen industries adopt and adapt to the new technology — and public relations is no exception.


AI can assist PR agencies in several ways, from improving media monitoring to creating more targeted campaigns. Let’s explore six ways PR agencies can start using AI to streamline tasks and optimize best practices.

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Topics: artificial intelligence

How to find the best stories and amplify brand voice in current events

Consider these best practices and industry examples to weave newsjacking into your PR strategy.


If you caught our blog post about newsjacking and how it can increase your visibility and boost sales, you might have been left wondering exactly how to get started putting this tactic into practice. We’re back with more on how you can find the right stories for newsjacking and examples of how to execute this in the media.


Here are a few angles to begin identifying newsjacking opportunities. 

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Topics: earned media, news media

So many crises, so little communication

  1. Google vs Tesla: The ultimate corporate communication showdown
  2. College protests showcase need for effective leadership communication
  3. 60-second close: Strategic communication requires the right perspective

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Topics: crisis communications, 60-Second Impact

PR best practices to take your story from pitch to publication

Secure media attention amid mass journalist layoffs, a saturated pitching environment, and the rise of new media.


The journalism industry is in a constant state of evolution, and the current media climate is harder to navigate than ever. Even after you’ve crafted the perfect story that is novel, timely, and relevant to a publication’s target audience, you might still be left scratching your head waiting for a reply. 


A Propel media barometer report details what pitches reporters are responding to, what gets left unread, the best days to pitch, and more supported with industry data.


Let’s see what works and what doesn’t in today’s newsroom.

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Topics: media relations, earned media, news media

How PR pros are using text replacement tools to save time

Streamline the pitching process and other workflows with smarter tools.


In the fast-paced world of public relations, every second counts. Finding ways to maximize efficiency while maintaining high-quality work is essential, which is why text replacement has emerged as an invaluable time-saving tool for PR pros pitching media.

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Topics: PR tips, copy editing

Marketing for Memorial Day

Understand the meaning of Memorial Day so your company doesn’t make a faux pas.


Companies often view national holidays as a way to connect with consumers and tie themselves to a national story. Sometimes this is done tastefully; other times, however, it leaves the consumer with a bad taste in their mouth. Due to current trends in our culture and marketing saturation, the original purpose of a holiday can be overlooked. The national “holiday” of Memorial Day is one that’s meaning has been lost in celebration. 

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Topics: PR tips

11 best practices for an effective email subject line

Grab journalists' attention, spark engagement, and get your messages opened with these tips.


Getting the attention of a busy journalist is the first and most crucial step to ensuring your message stands a chance against the competition to earn media coverage. With some strategic planning and tested best practices, you can craft email subject lines that grab attention and get your pitch past the first step. 


Here are 11 tips for writing email subject lines and templates that will ensure your email is opened and read:

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Topics: PR tips, copy editing

Rethinking the role of media relationships in earned media coverage

The right connections will open doors for your company, but the substance remains most crucial in earning media coverage.


It's common for public relations firms to emphasize their close connections with journalists as a top selling point. The idea is that leveraging personal rapport can make it easier to pitch stories and gain coverage for clients. 


However, many experts argue that while relationships matter, their actual influence is limited. Bottomline, reporters decide what to cover based on newsworthiness, which poses an important question: Are strong media relationships vital for earning coverage, or are their power overstated?

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Topics: media relations, earned media, news media

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