The Public Relations Blog

In this episode, Ken Jacobs, principal of Jacobs Consulting & Executive Coaching, joins host Jason Mudd to discuss how communications leaders can apply proven leadership principles to AI adoption. 

 

Tune in to learn more!

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Topics: On Top of PR, artificial intelligence

1. JPMorgan case shows legal victories don't always end reputation risks

2. Burger King rebuilds trust with accountability, rather than another promotion

3. French’s mustard takes a trust hit after viral video

4. 60-second close: Controlling the narrative controls the perception

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Topics: crisis communications, shared media, social media, story telling, 60-Second Impact

Learn how to measure earned media referral traffic in Google Analytics 4 and turn PR results into insights and impact.

 

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Topics: public relations, SEO, earned media

Learn how public relations services can be measured like equity using CFO-ready metrics to capitalize, amortize, and track brand authority over time.

 

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Topics: public relations, PR tips, branding

Big headlines don’t always start big. Often, a national story traces back to a small, credible mention in a trade outlet that covers the industry every day. Editors at larger publications scan those niche sources for signals — new data points, emerging players, and experts who can explain complex shifts in plain English. If your name keeps showing up there, bigger stages will likely follow.

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Topics: media relations, earned media, news media

From an exclusive club to an open marketplace, how has thought leadership evolved?

 

Traditionally, thought leadership required some sort of formal credentials, such as an academic position or senior corporate role, to gain access to publishing platforms. A select few individuals controlled these publishing platforms and largely decided which voices should rise above the rest. So, what changed?

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Topics: thought leadership

Discover why marketers are revamping reputation management in public relations to safeguard credibility, strengthen authority, and drive growth.

 

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Topics: public relations, PR tips, reputation management, B2B, CMO

Learn how social media management for LinkedIn becomes a PR growth engine that boosts authority, revenue, and AI visibility with smart strategy.

 

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Topics: public relations, PR tips, reputation management, thought leadership, B2B, social media

Build credibility over time by publishing high-quality articles your audiences care about.

 

A bylined article doesn’t always make headlines, but it builds your reputation over time. When an executive offers a clear, informed perspective in a respected outlet, it signals credibility to reporters and industry peers. And unlike reactive PR, bylines give your team the space to define the narrative on your own terms.

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Topics: earned media, news media

Congratulations, you’ve earned your company media coverage! However, the hard work doesn’t end here. The next step is promoting your success.

 

Here are eight ways to maximize the effects and lengthen the lifespan of your earned media coverage.

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Topics: earned media, news media