The Public Relations Blog

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In this solocast, On Top of PR host Jason Mudd answers Fernandina Beach High School students’ questions and shares his PR career journey, experiences, and key insights.

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1. Apple’s polarizing ‘iPhone Pocket’ sells out in hours
2. Grammys demonstrate earned media with wildfire relief fundraising
3. United Airlines unifies messaging during shutdown
4. 60-second close: Unify communications for crisis and reach

1. Apple’s polarizing ‘iPhone Pocket’ sold out in hours

• Apple’s $230 iPhone Pocket sold out within hours of launch.
  
  
• While fashion influences the accessory, many mocked it online.
  
  
• Premium-based brand positioning is key, demonstrating the brand's ability to generate cultural buzz for high-priced accessories, even where public opinion remains mixed.

2. Grammys demonstrate earned media with wildfire relief fundraising

• The Grammys leveraged high-trust messengers like the Jonas Brothers and Avril Lavigne to elevate local businesses through earned media.
  
  
• Blending broadcast ads, social media visibility, and on-screen QR codes, the initiative became a multimedia experience.
  
  
• The cohesive messaging and multichannel PR campaigns generated $7 million in relief funds.

3. United Airlines unifies messaging during government shutdown

• United Airlines published an internal CEO memo, signaling employee communications aligned with its external communication strategy.
  
  
• The company prioritized transparency and rapid crisis communications.
  
  
• During a turbulent moment, United shared key policy decisions with its workforce, reinforcing trust and alignment in communications.

4. 60-second close: Unify communications for crisis and reach

• From Apple's polarizing iPhone Pocket to celebrity-powered earned media, adopting a unified communications strategy is critical for PR that delivers.
  
  
• Unifying internal and external messaging remains critical for brand growth and crisis communication strategies.
  
  
• Axia’s team can strategically outline and unify your communication strategy for maximum impact and visibility. Ask me how we can assist you.

Learn how public relations in construction helps reduce delays, build trust, and support project success through stronger stakeholder communication.

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