The Public Relations Blog

In this episode, Brandon Watts joins host Jason Mudd to discuss how to prioritize audience and authenticity in media-first PR during the AI era.

Tune in to learn more!

A decade ago, families looked to Google, TripAdvisor, or Yelp to plan weekend activities. Today, they ask ChatGPT, Gemini, or Copilot — “What are the best family attractions near me?” “Where can I find a fun restaurant for kids?” “What’s a great indoor experience on a rainy day?”

Build a cross-channel dashboard tying earned media to pipeline with UTM, GA4, and CRM data. Practical SEO for PR that proves ROI and lift.

PR teams are feeling more pressure to prove real business impact. Leadership is not satisfied with big impression numbers or a long list of logos anymore. They want to know how earned media turns into site visits, leads, pipeline, and closed revenue. That means PR leaders need a clear way to connect coverage with the same numbers sales and finance care about.

Learn what your team reveals during a public relations crisis drill and how to improve roles, messaging, and decision-making before real trouble hits.

How you connect with reporters should follow a pattern.

In this episode, Brett Farmiloe joins host Jason Mudd to discuss the comeback of HARO and smarter PR pitching.

Tune in to learn more!

Generative AI is changing how homeowners discover and choose service providers. Today, when someone asks ChatGPT, Gemini, or Copilot for “the best HVAC company near me” or “a reliable roofing contractor,” the answer isn’t just a list of websites. It’s a synthesized recommendation drawn from credible online sources — the kind of sources built and maintained through public relations.

Learn how executive thought leadership compares with public relations services and what decision-makers miss when choosing a strategy for growth and trust.

Public relations services and executive thought leadership often sit on the same budget slide, but they should not be the same line item. When leaders treat them as one bucket, they usually shortchange both and then feel frustrated when visibility does not match their goals. As Q1 rolls along and early Q2 planning kicks in, this mix-up gets even more expensive, because choices you make now shape the whole year.

Learn how owned media, schema, and entity building turn PR into measurable search impact with SEO for PR across Google and LLM results.

PR content can do much more than spark a short burst of coverage. When we plan it well, structure it clearly, and connect it across our owned channels, it becomes fuel for AI assistants, search engines, and journalists who are researching our brands every single day. That is the real promise of SEO for PR in an AI-first world.

Your company doesn’t always have big announcements, but you still need attention in top-tier publications. A strong PR strategy doesn’t rely solely on launches or major milestones. Consistent earned media and strategic media relations protect and grow your brand’s authority, credibility, and visibility.

When you don’t have big news to share, manufacture timeliness, refine your pitch structure and voice, use credible data, and follow up thoughtfully to secure media coverage.