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The Public Relations Blog

What to Do When Things Go Wrong in PR

October 2022 – Corporate Comms Strategies to Use in Unprecedented Situations

 

A slew of recent headlines has showcased a unique challenge for PR teams — how to approach bad publicity and what to say when there is no precedent to take. We’ll look at two examples, one bad and one good, of how to shape your communications strategy in unprecedented times.


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Topics: environmental, crisis communications, 60-Second Impact

3 ways the internet can tarnish your reputation instantly

The internet allows for real-time fact-checking and questioning and can take pains to verify every statement you make.

 

The internet has become an integral part of our lives: helping us connect faster and with ease, keeping a plethora of information at our fingertips, and allowing us to work in real time from anywhere. These are just a few of the internet’s many benefits. It has also brought social media and various platforms to do business and hear individual voices from across the globe. This year, Statista reported over 4.5 billion people using social media. While this opens many avenues for PR, it can also create some problems. 


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Topics: online public relations, online reputation management

4 lessons in empathy from Ted Lasso with Mark Mohammadpour, CEO of Chasing the Sun

In this episode, Mark Mohammadpour, CEO of Chasing the Sun, joins host Jason Mudd to discuss four lessons of empathy taken from the hit TV series “Ted Lasso.” Mark refers to four lessons we can learn from the series and tips for implementing these lessons into your work and work environment. 

 

Tune in to learn more!


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Topics: corporate communications, On Top of PR

StoryBrand BrandScript: Gives Them a Plan

How to persuade your consumer to consider buying your products or services

 

You’ve gotten to the point where you’ve now developed a relationship with the consumer, and they aren’t ready to place an order yet. This is why you’ll have to give them a plan.

 

Even though the consumer has you guiding them and telling them your product or service’s mission, the consumer most likely feels “at risk” once you initiate an invitation to place an order. They may fear losing money, feeling tricked, or being disappointed. In response, they’ll start making excuses to not do business with you. This is when you develop a plan.


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Topics: PR tips, story telling

Showcase your brand’s newsworthiness when approaching a PR agency to earn media coverage

When seeking earned media coverage, show PR agencies why journalists will take interest in your story.

 

Your company might rely on hiring a PR agency to be your fast-track ticket to a spot in a top news story. However, it’s not always as simple as buying guaranteed news media coverage. While a PR agency can certainly connect your brand with newsrooms, your company must be newsworthy if you want to earn a spot in the news. We have established relationships with many different newsrooms and can pitch to relevant ones, but we cannot guarantee you media coverage in a specific publication.

 

When you reach out to a PR agency for earned media coverage, come prepared with the reason why your company deserves it. Being a successful company isn’t reason enough for newsrooms to run a story about you. Think of how many other successful companies exist —  they likely all desire earned media coverage too.


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Topics: earned media, news media

What PR pros need to know about spear-phishing and cybersecurity awareness

Spear-phishing is an extremely dangerous and targeted form of phishing. It differs from phishing because a seemingly trusted source targets a specific person to compel them to reveal confidential information.


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Topics: cybersecurity

How to add a social media content manager to your company’s Pinterest account

A quick guide to adding your social media agency and/or team members to your company's Pinterest account

 

Companies need to use social media to stay accessible and up to date with their consumers. With all the different social media platforms out there, it can be difficult to keep track of everything going on. That’s why you should give multiple team members access to your company’s social media accounts. This prevents sharing company passwords and personal passwords. It also helps you avoid being locked out of your accounts.

 

Let’s explore how to add a social media content manager to a company’s Pinterest account:


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Topics: shared media, social media

How conflict can add news value to your brand’s story

Earn more news media coverage by pitching stories with conflict.

 

Everyone loves drama. Yes, even you. Look at the news — story after story includes some sort of physical or emotional conflict, from sports rivalries to company comparisons to celebrity face-offs. The truth is that news consumers love reading about drama, which is why conflict can add great news value to a story.

 

When a story has more news value, it becomes more newsworthy, meaning news consumers are more likely to care, interact, and engage with it. Newsrooms look for stories with great news value, so it’s important to incorporate elements of news in your pitches when trying to gain earned media coverage.


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Topics: media relations, earned media, news media

How company executives can become powerful keynote speakers with Michael Port from Heroic Public Speaking

In this episode, Michael Port, CEO of Heroic Public Speaking, joins host Jason Mudd to discuss the art of public speaking. Tune in to learn how to express yourself onstage, the different types of speaking events, the four categories of a keynote speaker, how to prepare a speech, and much more!


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Topics: spokesperson training, On Top of PR

How to manage page roles on your company's Instagram Page

The quick, step-by-step guide to adding administrators to your company's Instagram page

 

Instagram is one of the most popular social media platforms out there. Because of Instagram’s reach, it’s wise to promote your company on it. To use it efficiently, you’ll need to give your content managers access to your account. Content managers might be your internal employees or perhaps your social media agency. And how do you do this without sharing your login information with your social media helpers? Follow along to see how you can add different page roles to your Instagram account.


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Topics: online public relations, shared media, social media

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