The Public Relations Blog

Learn how social media and reputation management can become revenue signals that inform your strategy and drive growth.

 

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Topics: public relations, PR tips, reputation management, thought leadership, crisis communications, social media

Build a revenue-focused social media and reputation management system with governance, SLAs, handoffs, and a 30-60-90-day roadmap tied to pipeline stages.

 

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Topics: PR tips, reputation management, B2B, social media

Plan for leadership crises to ensure your brand can respond with clarity and control.

 

Many crisis plans are built around external threats — product recalls, lawsuits, natural disasters, and online backlash. But what happens when the crisis comes from inside the building? What if your CEO is the story?

 

Whether it's a legal issue, a controversial statement, or a personal scandal, executive missteps draw a lot of attention. Your brand's credibility, employee trust, and customer loyalty can shift in a matter of hours.

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Topics: crisis communications, CEO

In this episode, Ken Jacobs, principal of Jacobs Consulting & Executive Coaching, joins host Jason Mudd to discuss how communications leaders can apply proven leadership principles to AI adoption. 

 

Tune in to learn more!

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Topics: On Top of PR, artificial intelligence

1. JPMorgan case shows legal victories don't always end reputation risks

2. Burger King rebuilds trust with accountability, rather than another promotion

3. French’s mustard takes a trust hit after viral video

4. 60-second close: Controlling the narrative controls the perception

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Topics: crisis communications, shared media, social media, story telling, 60-Second Impact

Learn how to measure earned media referral traffic in Google Analytics 4 and turn PR results into insights and impact.

 

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Topics: public relations, SEO, earned media

Learn how public relations services can be measured like equity using CFO-ready metrics to capitalize, amortize, and track brand authority over time.

 

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Topics: public relations, PR tips, branding

Big headlines don’t always start big. Often, a national story traces back to a small, credible mention in a trade outlet that covers the industry every day. Editors at larger publications scan those niche sources for signals — new data points, emerging players, and experts who can explain complex shifts in plain English. If your name keeps showing up there, bigger stages will likely follow.

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Topics: media relations, earned media, news media

From an exclusive club to an open marketplace, how has thought leadership evolved?

 

Traditionally, thought leadership required some sort of formal credentials, such as an academic position or senior corporate role, to gain access to publishing platforms. A select few individuals controlled these publishing platforms and largely decided which voices should rise above the rest. So, what changed?

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Topics: thought leadership

Discover why marketers are revamping reputation management in public relations to safeguard credibility, strengthen authority, and drive growth.

 

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Topics: public relations, PR tips, reputation management, B2B, CMO