The Public Relations Blog

Stop reporting clips and impressions. Use this 12-week plan to align PR with your revenue engine, prove impact, and build compounding authority.

 

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Topics: public relations, PR tips

Almost every day, a prospective client asks us, "How many reporters do you know?"

 

At first, this seems like an important question. After all, knowing reporters should make it easier to land media coverage, right? The assumption is that connections are everything in public relations. And while relationships are crucial, there’s a much deeper game at play.

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Topics: media relations, earned media, news media

In this episode, Qwoted’s Shelby Bridges joins host Jason Mudd to discuss how AI, shrinking newsrooms, and faster news cycles are reshaping modern media relations and earned media strategies.

 

Tune in to learn more!

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Topics: media relations, On Top of PR, artificial intelligence

Operationalize AI-ready reputation management with clear ownership, escalation paths, and dashboards leadership can trust.

 

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Topics: reputation management, AI Visibility

Build always-on demand between launches with measurable PR carryover and leading indicators tied to pipeline.

 

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Topics: public relations, PR tips

Hiring a public relations firm is a significant investment. PR can elevate your brand, build your credibility, and connect you with your audience. But not all PR campaigns — or firms — are effective. Before choosing a PR partner, be sure to ask the right questions, set clear expectations, and understand the dynamics of the relationship.

 

To ensure your partnership is productive and aligned with your goals, it’s important to know the following:

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Topics: PR tips

In this episode, University of Memphis expert Michele Ehrhart joins host Jason Mudd to discuss crisis communication, leadership preparedness, reputation management, and how organizations can navigate high-pressure situations with clarity and confidence.

 

Tune in to learn more!

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Topics: crisis communications, On Top of PR

Build a PR signal dashboard that helps marketing, revenue operations, and finance make smarter budget and messaging decisions.

 

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Topics: public relations, PR tips

Earned visibility lifts every channel: stronger narratives, higher trust, and better conversion outcomes.

 

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Topics: public relations, CMO

Earning media coverage is only half the job. What happens after the story runs matters just as much. When done well, sharing earned media across your owned channels extends its reach and reinforces credibility. When done poorly, it turns solid reporting into something that feels self-congratulatory or overworked.

 

The difference comes down to restraint and good judgment.

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Topics: earned media, owned media, news media, web media