The Public Relations Blog

Learn how to track and report public relations impact across channels using PR services metrics in GA4 and your CRM to prove return on investment.

Learn how PR services support sales enablement, advocacy, partner trust, and renewals with mid- and lower-funnel tactics that drive measurable revenue impact.

1. Earned media is more important than ever — Gartner

2. Aleve teams up with HGTV stars

3. 60-second close: Organic media outpaces paid advertisements

Gartner, the firm that advises Fortune 500 organizations on where to invest, predicts that public relations and earned media budgets will double by 2027. The reason is significant: artificial intelligence has fundamentally changed how buyers find information, evaluate companies, and make decisions.

Learn when to build an internal PR team or hire a PR agency to scale credibility, earn media coverage, and boost brand authority.

Marketing leaders are feeling the squeeze. Paid media costs keep rising while performance gets harder to sustain, and now AI search and social algorithms reward brands that already look like leaders. The question is no longer just how much you spend but how much trusted authority your brand shows every time a buyer types a query, opens a feed, or talks to a peer.

Learn how effective crisis communication can reduce financial risk, calm stakeholders, and protect revenue with fast, coordinated messaging when issues arise.

You can have the right message, but if you deliver it poorly, it won’t land. Reporters notice when an executive sounds rehearsed, dodgy, or like they’re reading from a brochure. It breaks trust before the quote even makes it into the piece.

The most effective interviews aren’t perfect. They’re clear, direct, and grounded in real voice.

Here are a few common phrases that should stay off the record, along with what to do instead.

In this episode, Heidi Howell joins host Jason Mudd to discuss why organizations should think twice before cutting PR during economic uncertainty. They explore the connection between reputation, recruiting, employer branding, visibility, trust, and revenue growth.

Tune in to learn more!

Turn earned media into qualified leads with PR services that power offers, landing pages, sales enablement, and retargeting in a 90-day sprint.

Integrate crisis communication into revenue planning to protect sales, build trust, and maintain visibility when disruption threatens performance.