The Public Relations Blog

Influence brand visibility with SEO for PR — combine earned media and consistent messaging to guide how AI search platforms present your company.

Get clear on outputs, outtakes, and outcomes to show real audience impact with smarter PR measurement strategies.

What data reveals — and what your brand can do about it

96% of AI citations come from earned media coverage. Only 1% cite press releases.

That finding from Muck Rack’s "2025 Generative Pulse" and "What Is AI Reading?" studies confirms what smart communicators already know: Earned media still drives visibility and trust — for both people and machines.

Even so, when you distribute a news release through a trusted commercial newswire, you still earn a small but measurable advantage in generative and answer-engine visibility.

In this episode, Mark Basch joins host Jason Mudd to discuss the common media mistakes publicly traded companies make.

Tune in to learn more!

Clear link paths improve your web media presence by making content more trustworthy and searchable — starting with your web media.

Learn how to adjust your PR strategy to make your brand stand out and secure earned media even during crowded news cycles with these expert tips.

1. Amazon’s internal blunder leads to global outage
2. Authenticity is essential for modern communications and reaching Gen Z
3. 60-second close: Build brand trustworthiness with credibility and consistency

AI tools now favor trust signals like earned media. Learn how AI relations help your brand earn visibility through credibility, not keywords.

Discover how a well-crafted Instagram bio builds trust, supports media efforts, and strengthens audience engagement in social media management.

In a courtroom, even the most confident witnesses often get the story wrong. They remember what they think they saw — not what actually happened. The same problem happens in marketing every day.

Companies ask new customers, “How did you hear about us?” and then take those answers at face value. Unfortunately, people are unreliable narrators of their own buyer journey. Human memory isn’t a recording; it’s a reconstruction.

As a result, marketing teams build reports, dashboards, and even budgets on faulty self-reported attribution — and that can lead to costly, misleading conclusions.