The Public Relations Blog

If it’s your first time working with a public relations firm, you may not know what to expect. Based on our many years of experience in this profession, here are our top five things you should expect from a PR firm.

In this episode, Microsoft CCO Frank Shaw joins host Jason Mudd to discuss how AI is reshaping PR workflows, strategy, and corporate communications. 

Tune in to learn more!

The franchise industry has always depended on reputation and reach. But in the age of generative AI, visibility doesn’t come from ad budgets or directory listings alone — it comes from how artificial intelligence understands your brand.

Don't wait for a viral review or a product fail to test your resilience. Learn how to audit your crisis plan this month to ensure your Q2 launches stay on track when the heat rises.

When disaster strikes, silence is a brand-killer. Learn why the brands that survive are the ones that prioritize clarity and consistency over formal PR polish.

Reputation, credibility, and media relationships develop over time. Companies expecting immediate results from PR often misunderstand how earned media actually works.

Many executives approach public relations expecting quick results, similar to advertising. In reality, earned media works differently. In this article, Axia Public Relations explains why successful PR strategies unfold over years and why consistent effort produces the strongest results.

In this episode, Brandon Watts joins host Jason Mudd to discuss how to prioritize audience and authenticity in media-first PR during the AI era.

Tune in to learn more!

A decade ago, families looked to Google, TripAdvisor, or Yelp to plan weekend activities. Today, they ask ChatGPT, Gemini, or Copilot — “What are the best family attractions near me?” “Where can I find a fun restaurant for kids?” “What’s a great indoor experience on a rainy day?”

Build a cross-channel dashboard tying earned media to pipeline with UTM, GA4, and CRM data. Practical SEO for PR that proves ROI and lift.

PR teams are feeling more pressure to prove real business impact. Leadership is not satisfied with big impression numbers or a long list of logos anymore. They want to know how earned media turns into site visits, leads, pipeline, and closed revenue. That means PR leaders need a clear way to connect coverage with the same numbers sales and finance care about.

Learn what your team reveals during a public relations crisis drill and how to improve roles, messaging, and decision-making before real trouble hits.

A public relations crisis never shows up at a quiet, calm time. It hits during your big spring product launch, right before a major conference, or the same morning as your earnings call. Your phone lights up, your inbox floods, and social feeds start spinning faster than your team can refresh the screen.