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The Public Relations Blog

6 ways to engage journalists on social media

In order to earn media coverage for your company, it’s important to have good relationships with reporters. Axia Public Relations compiled 15 insider tips for earning media coverage for your company, and engaging a reporter on social media is tip No. 2. Engagement is key in establishing and building working relationships with journalists.

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Topics: Earned media, Shared Media, PR Tips

10 tips for pitching major media outlets

Confessions from a daily newspaper editor

Pitching major news outlets requires skill and finesse. A poorly constructed pitch can really harm your company’s reputation. To effectively pitch a major media outlet, it’s important to put yourself in the journalist’s shoes. Here are 10 tips from the newsroom for getting noticed and earning that coveted major media outlet coverage for your company.

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Topics: Earned media, Media Relations, PR Tips

6 tips for writing a great headline

Learn how to write headlines that will attract more readers

“Titles are what sell the content.” – HubSpot

What makes you want to read an article? A title that catches your attention, right? Apply that same approach to writing your headlines. Below are tips to help you attract more readers and, in time, gain more customers through better headlines.

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Topics: Earned media, Owned media, PR Tips, SEO

When it comes to media pitches, which is better: A long subject line or a short one?

One of the most critical elements of a pitch is the subject line. It’s the first thing reporters read, aside from your name, when they go through their inbox. Because it’s such an important element, you should put some thought into creating your subject line. There are two sides to the subject line debate: Some say short subject lines work best and others think long subject lines are the better choice.

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Topics: Earned media, Pitch

Why you should call reporters before sending a news release

How many emails do you delete without opening on a regular basis? Take that number and quadruple it, and you might be near the number of unopened emails a reporter deletes each day. Journalists are inundated with pitch emails. Your company needs to stand out among the multitude of pitches in order to gain a reporter’s attention. If your PR firm is only pitching via email, it probably isn’t earning all the media coverage it can on your company’s behalf.

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Topics: Earned media, News Release, PR Tips

Prepare your company for a crisis today

20 crises Axia Public Relations managed for clients that your company needs to plan for


In today’s day and age, it’s a matter of when, not if, a crisis will happen to your company. When you’re unprepared for a crisis, you’re jeopardizing your company, your employees, your shareholders, your reputation, and your future.

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Topics: Crisis Communications, Earned media

3 reasons why a social media plan is necessary

With all the fuss about engaging content, companies look to communications professionals for guidance as to how they can use content to advance brand awareness, image, and public perception. Even though a handful of YouTube sensations earn unexpected and almost accidental viral success, effective, long-term social marketing requires planning and forethought.

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Topics: Shared Media, Social Media

Why your company needs inbound marketing web design

If your web design company has never heard of inbound marketing, it might be time to find a new one

Since HubSpot’s creation of inbound marketing in 2005, the approach has grown immensely in popularity as an effective way to increase your customer base. Inbound marketing focuses on attracting customers through relevant and helpful content and adding value at every stage in the buyer’s journey. Although the primary purpose of an inbound marketing website is to nurture leads, it also uses technology to maintain a digital presence on the web and strategies that encourage potential customers by creating content they prefer to use.

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Topics: Inbound Marketing, Website, Design & Development, Owned media

Understanding PR outputs, outtakes, outcomes, and impacts

Public relations, like anything else, has its own vocabulary. When you’re working with your PR team to plan a successful campaign, it helps to know the meaning of terms that PR professionals use. The terms outputs, outtakes, outcomes, and impacts are important elements of a PR campaign that you should know.

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Topics: Measurement, PR evaluation, Earned media

Understanding PR inputs and activities

When designing a public relations plan for your company, Axia Public Relations starts with your goals and objectives. Then, we break them down further into inputs and activities. This is the first part of creating an effective PR program for you. We’ve created a scenario around Twidget, a fictional company, to illustrate how this process works and to help you understand what we mean by inputs and activities.

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Topics: Measurement, PR evaluation, Earned media

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