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The Public Relations Blog

We frequently blog about the latest public relations corporation communications, and marketing topics, tips, and trends. Our blog is one of the 100 Best Public Relations Blogs, according to FeedSpot. Please help yourself to our insights and be sure to subscribe to our weekly blog notifications.

The secrets every professional speaker knows (that you don't)

In this episode, Matt Mosich joins host Jason Mudd to discuss what separates professional speakers from aspiring speakers. From storytelling and stage presence to preparation, mindset, and memorable messaging, Matt shares practical insights from years of coaching executives, founders, and business leaders. 

 

Tune in to learn more!


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Topics: On Top of PR, public speaking

Smart CEOs know PR is risk management

1. Harley-Davidson's big branding problems

2. Starbucks Korea fires CEO after controversial “Tank Day” promotion

3. 60-second close: PR is risk management

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Topics: crisis communications, branding, 60-Second Impact

Structuring PR agency collaboration for revenue

Make PR measurable: Align narrative, governance, and reporting to the revenue KPIs your C-suite cares about.

 


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Topics: public relations, PR tips

How to align PR and SEO for revenue growth

When PR builds authority and SEO captures intent, media wins convert into measurable traffic, qualified meetings, and revenue growth.

 


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Topics: public relations, SEO

Why can’t your PR firm share your media list with you?

When you invest in a public relations agency to secure earned media coverage, you might expect to receive a list of all the media contacts they send pitches to on your behalf. However, due to licensing agreements with media database providers, PR firms are legally restricted from sharing media lists outside their agency.


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Topics: media relations, earned media, news media

From newsroom to PR: How journalists can successfully make the switch

In this episode, CNN producer Tiffany Anthony joins host Jason Mudd to discuss one of the most talked-about career pivots in media today — journalists transitioning into public relations and corporate communications.

 

Tune in to learn more!


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Topics: On Top of PR, Journalism

How to break up with a PR firm

Breaking up is hard to do, but we've made it easy on you. 


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Topics: PR tips

Close the PR-to-marketing KPI gap with a shared measurement framework

Turn media wins into measurable demand by aligning teams, tools, and workflows from coverage to conversion.

 


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Topics: public relations, PR tips

Align PR with revenue: Run this 90-day diagnostic

Stop reporting clips and impressions. Use this 12-week plan to align PR with your revenue engine, prove impact, and build compounding authority.

 


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Topics: public relations, PR tips

It's not who you know, it's what you know (and how well you present it)

Almost every day, a prospective client asks us, "How many reporters do you know?"

 

At first, this seems like an important question. After all, knowing reporters should make it easier to land media coverage, right? The assumption is that connections are everything in public relations. And while relationships are crucial, there’s a much deeper game at play.


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Topics: media relations, earned media, news media

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