The Public Relations Blog

How you connect with reporters should follow a pattern.

As you cultivate relationships with reporters, you and your company can become trusted, go-to sources for their stories. To build these connections, it’s crucial to communicate effectively. Reporters appreciate sources who respond clearly, concisely, and in the same "vernacular" they use in their articles.

In this episode, Brett Farmiloe joins host Jason Mudd to discuss the comeback of HARO and smarter PR pitching.

Tune in to learn more!

Generative AI is changing how homeowners discover and choose service providers. Today, when someone asks ChatGPT, Gemini, or Copilot for “the best HVAC company near me” or “a reliable roofing contractor,” the answer isn’t just a list of websites. It’s a synthesized recommendation drawn from credible online sources — the kind of sources built and maintained through public relations.

Learn how executive thought leadership compares with public relations services and what decision-makers miss when choosing a strategy for growth and trust.

Public relations services and executive thought leadership often sit on the same budget slide, but they should not be the same line item. When leaders treat them as one bucket, they usually shortchange both and then feel frustrated when visibility does not match their goals. As Q1 rolls along and early Q2 planning kicks in, this mix-up gets even more expensive, because choices you make now shape the whole year.

Learn how owned media, schema, and entity building turn PR into measurable search impact with SEO for PR across Google and LLM results.

PR content can do much more than spark a short burst of coverage. When we plan it well, structure it clearly, and connect it across our owned channels, it becomes fuel for AI assistants, search engines, and journalists who are researching our brands every single day. That is the real promise of SEO for PR in an AI-first world.

Your company doesn’t always have big announcements, but you still need attention in top-tier publications. A strong PR strategy doesn’t rely solely on launches or major milestones. Consistent earned media and strategic media relations protect and grow your brand’s authority, credibility, and visibility.

When you don’t have big news to share, manufacture timeliness, refine your pitch structure and voice, use credible data, and follow up thoughtfully to secure media coverage.

1. L'Oreal uses emotional psychology in AI to keep its audience talking

2. Patagonia demonstrates authority-based success in AI search

3. 60-second close: Emotional tact and trust win over manipulation

A minor complaint can spiral across TikTok, Reddit, and X before your team even reacts, turning a quiet Friday into a stressful weekend.

A small customer complaint hits TikTok, then Reddit, then X. By the time your team notices, your brand is trending for the wrong reasons, your CEO is on a plane, legal is offline for the weekend, and angry comments are piling up faster than anyone can answer.

Search overviews, smart summaries, and AI assistants now influence what your audience sees first. What AI shows about your brand can shape trust and decisions.

AI is changing how people discover brands, compare options, and decide who to trust. Search overviews, smart summaries, and AI assistants now sit between your audience and your website, which means what AI decides to show about your company really matters.

Years ago, our firm represented a logistics company whose CEO was featured in a local newspaper’s business section. The coverage wasn’t national, and it wasn’t promotional. It was a short piece highlighting the company’s growth and its leader’s role in the regional economy.

A few days after the article ran, another CEO from the same metro area called the logistics company. He explained that he’d been looking for a new partner and recognized the name from the story. That introduction, created by a single earned media placement, led to a business relationship worth more than $1 million annually.