The Public Relations Blog
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In this episode, Matt Mosich joins host Jason Mudd to discuss what separates professional speakers from aspiring speakers. From storytelling and stage presence to preparation, mindset, and memorable messaging, Matt shares practical insights from years of coaching executives, founders, and business leaders.
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Topics: On Top of PR, public speaking
2. Starbucks Korea fires CEO after controversial “Tank Day” promotion
3. 60-second close: PR is risk management
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Topics: crisis communications, branding, 60-Second Impact
Make PR measurable: Align narrative, governance, and reporting to the revenue KPIs your C-suite cares about.
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Topics: public relations, PR tips
When PR builds authority and SEO captures intent, media wins convert into measurable traffic, qualified meetings, and revenue growth.
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Topics: public relations, SEO
When you invest in a public relations agency to secure earned media coverage, you might expect to receive a list of all the media contacts they send pitches to on your behalf. However, due to licensing agreements with media database providers, PR firms are legally restricted from sharing media lists outside their agency.
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Topics: media relations, earned media, news media
In this episode, CNN producer Tiffany Anthony joins host Jason Mudd to discuss one of the most talked-about career pivots in media today — journalists transitioning into public relations and corporate communications.
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Topics: On Top of PR, Journalism
Topics: PR tips
Turn media wins into measurable demand by aligning teams, tools, and workflows from coverage to conversion.
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Topics: public relations, PR tips
Stop reporting clips and impressions. Use this 12-week plan to align PR with your revenue engine, prove impact, and build compounding authority.
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Topics: public relations, PR tips
Almost every day, a prospective client asks us, "How many reporters do you know?"
At first, this seems like an important question. After all, knowing reporters should make it easier to land media coverage, right? The assumption is that connections are everything in public relations. And while relationships are crucial, there’s a much deeper game at play.
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Topics: media relations, earned media, news media

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