<img height="1" width="1" src="https://www.facebook.com/tr?id=272494640759635&amp;ev=PageView &amp;noscript=1">

The Public Relations Blog

We frequently blog about the latest public relations corporation communications, and marketing topics, tips, and trends. Our blog is one of the 100 Best Public Relations Blogs for 2023, according to FeedSpot. Please help yourself to our insights and be sure to subscribe to our weekly blog notifications.

A Beginner’s Glossary to Media Jargon

Understanding common media terms in these four categories will help communications professionals demystify any newsroom or office.

 

Corporate communications professionals need familiarity with media terminology to perform their duties effectively on a daily basis. A glossary of common media terms, for example,  provides public relations practitioners with an invaluable reference to navigate the communications industry. 


Read More

Topics: media relations, earned media, news media

Should your company website use WordPress or HubSpot?

Consider cost, design, support, and analytics when selecting the best content management system for your company.

 

One of the best ways to provide consumers information about your company is through a content management system (CMS) or website. This allows companies to build, write, or modify web pages without having the skill or knowledge to code. 


Read More

Topics: PR tips, owned media, web media

Fame, prominence, and how your company can benefit from influence

The celebrity, industry legend, and prominent local all reveal the importance of branding.

 

Fame has many forms, from globally-known industry legends to niche, local celebrities. Some figures gain recognition through individual achievement, while others achieve prominence through association with existing icons. Throughout the spectrums of prominence and fame, the megastar and the prominent local both have influence on different audiences. 

 

While the pinnacle of superstardom may elude most, meticulous messaging and reputation management can help any individual or brand stand out and gain prominence. With the right strategy, even a locally prominent figure can command some influence. A strategic approach in branding and public relations is often the key to amplify visibility and progress from the obscure to the newsworthy. 


Read More

Topics: PR tips, branding

AI in Public Relations with Antony Cousins

In this episode, Antony Cousins joins On Top of PR host Jason Mudd to discuss AI in the public relations industry, including what GPTs are and how to use them.

 

Tune in to learn more!


Read More

Topics: technology, On Top of PR

How do search results pages rank content?

Improve your company's digital visibility through the discovery, relevance, and authority stages.

 

Search engine optimization is a valuable asset to your company and its online presence. To establish a company website with a lot of digital traffic, you need to know how to optimize your content for search engines. You can improve your company’s website and its visibility in three simple stages: discoverability, relevance, and authority.


Read More

Topics: SEO, owned media, web media

PR Pivot: How PR Pros Keep on Their Toes

  1. PRSA Unveils New Guidelines for Ethical AI Use in PR
  2. PR Lessons Learned from Cyberattack on the World’s Largest Bank
  3. 60-Second Close: Lightning-Fast Adaptation is a PR Firm's Secret Sauce


Read More

Topics: crisis communications, 60-Second Impact

11 crisis management tactics to avoid or prepare for a PR disaster

Follow these best practices to ensure your company has a plan before a crisis strikes.

 

The biggest challenge when creating an action plan for a media crisis is not knowing where it will come from. Crisis communications planning always seems to fall to the bottom of the to-do list until it’s suddenly urgent. If your company waits until the moment of disaster, you’re already 10 steps behind. 


Read More

Topics: PR tips, crisis communications

5 steps to build an effective media list

Keep your news contacts updated so your company can quickly earn media coverage.

 

A media list is a resource your company and PR team utilizes throughout a PR campaign to build relationships with contacts at specific outlets. A strategic media list will help the PR pro know who to share your company’s newsworthy information, such as the opening of a new location, new products, new hires, donations to nonprofits, and more. 


Read More

Topics: media relations, earned media, news media

How to use editorial calendars to earn media coverage with Jason Mudd

In this solocast, Jason Mudd joins On Top of PR host Jason Mudd to discuss editorial calendars and how you can use them to pitch for earned media coverage.

 

Tune in to learn more!


Read More

Topics: earned media, news media, On Top of PR, solocast

How to use newsjacking to support brand awareness and engagement

Effective newsjacking can increase your visibility and boost sales, but it requires careful execution.

 

Newsjacking is a method used to link your company to a prominent conversation or trend in the news or social media. Since marketers must stay up to date on trending topics, this piggyback PR strategy “newsjacks” viral stories to bring attention to your company and support engagement. 


Read More

Topics: earned media, news media

Liked this blog post? Share it with others!

   

Comment on This Article

Blog Subscription

Recent Posts

Popular Posts

Categories