The Public Relations Blog

Reddit shapes how people see your brand. Use social media and reputation management strategies to listen, respond, and build trust effectively.

1. Cracker Barrel’s new social media lead reflects on “busy” first 60 days
2. Taco Bell leverages celebrity cameos for its new “Crispy Chicken” menu
3. Charlie Kirk’s death exposed gaps in crisis communication plans.
4. 60-second close: Navigating crisis and creativity

What Does PR Success Look Like?

The question “How do you measure PR?” comes up in nearly every client conversation. It’s a smart question — and an essential one. But too often, the answers floating around are outdated, inflated, or entirely disconnected from your actual business objectives.

Discover how Axia's AI Relations^SM service can help your brand feature in Google's AI-generated answers with enhanced SEO and content strategies.

Protect your brand's reputation with strategic PR during cyber incidents. Learn proactive communication steps and rebuild trust effectively.

Build trust and connect authentically when your social media manager on Facebook engages directly in active group discussions.

Learn how public relations agencies help turn recognition into ongoing brand value through content, credibility, and lasting impact.

When you hire a professional, what exactly are you buying — the outcome or the effort? In most fields, that distinction falls into two categories: obligation of results and obligation of means. Understanding the difference is essential for both clients hiring PR firms and professionals working in public relations.

Professions with an obligation of results commit to delivering a defined, measurable outcome. Failure to deliver that outcome means they have not fulfilled their professional duty.

Earned media is evolving in the age of AI. By applying generative engine optimization, brands can shape how often they’re cited in AI-driven answers, boosting visibility and authority beyond traditional search.

In this solocast episode, On Top of PR host Jason Mudd discusses why 95% of AI citations come from PR content and how brands can lead with media relations in the age of AI.

Tune in to learn more!