The Public Relations Blog
We frequently blog about the latest public relations corporation communications, and marketing topics, tips, and trends. Our blog is one of the 100 Best Public Relations Blogs, according to FeedSpot. Please help yourself to our insights and be sure to subscribe to our weekly blog notifications.
Breathe new life into content and drive traffic by optimizing old blog posts with SEO for PR strategies that keep your brand visible longer.
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Strengthen your brand’s credibility with a consistent, strategic social media manager on Facebook who drives authentic engagement and connection.
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Topics: social media
It happens all the time. A company lands a feature story in The Wall Street Journal, and everyone celebrates: “Look at this result!”
But here’s the truth: That coverage isn’t a result. It’s an output.
Understanding this distinction is one of the biggest mindset shifts a company can make about public relations. It changes how you define success, how you invest in PR, and how you align communications with business growth.
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Topics: earned media, news media
In this episode, Carla Johnson joins host Jason Mudd to discuss how brands can use curiosity to drive innovation and ideation.
Tune in to learn more!
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Topics: branding, On Top of PR
Improve visibility and trust by aligning your digital footprint with smart SEO for PR to strengthen how search engines recognize your brand.
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Learn why trust will matter more than trends in 2026 and how crisis and reputation management helps your brand earn lasting visibility.
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Topics: PR tips, reputation management, crisis communications
Learn how AI supports storytelling across industries while keeping your communication aligned with web media best practices.
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Topics: web media
Learn how to manage expectations and maintain media trust when working with a public relations agency after a journalist goes silent.
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Topics: public relations, Journalism
AI-generated answers rely heavily on trusted sources. Muck Rack’s "What Is AI Reading?" study shows that more than 89% of links that leading AI systems cite come from earned media, and 27% of all citations come specifically from journalistic content.
Many readers assume these two categories are interchangeable. They aren’t.
This post explains the difference so PR and communications leaders can understand how each one supports AI visibility.
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Topics: earned media, news media, artificial intelligence
Learn how global content dynamics impact your brand and how to use crisis and reputation management to protect your message worldwide.
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Topics: digital PR, reputation management, media
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